Acquisition Marketing Manager - Demand Generation

Armstrong Group; Butler, Northern (Butler County, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Family-owned culture

Benefits package

Job summary

Armstrong Group is seeking an Acquisition Marketing Manager to lead demand generation across markets and segments. You will own the paid media strategy, budget, and optimization across social, display, programmatic, out-of-home, and paid search to keep Armstrong’s funnel full.

You’ll apply analytics, dashboards, and evolving tech including AI to improve efficiency, audience targeting, and creative testing, while partnering with internal teams.

Qualifications

• 4+ years in demand generation, media planning and buying, or performance marketing.
• Experience with paid social, display, programmatic, paid search, and out-of-home.
• Proven ability to manage budgets toward efficiency and ROAS targets.
• Ability to tailor demand gen to customer segments and journeys.
• Data-driven, analytics-focused with dashboards and reporting.

Responsibilities

• Generate net-new demand and awareness across the Armstrong footprint.
• Own end-to-end demand-driving paid channels and optimize mix.
• Manage paid search from discovery to high purchase intent.
• Control acquisition media budget and improve ROAS under market shifts.
• Retarget engaged users and re-engage for conversions.
• Tell Armstrong’s brand story in market and align with content themes.
• Tailor prospecting by segment and journey with relevant angles.
• Collaborate with Competitive Manager on how rivals appear.
• Experiment with emerging channels and AI-enabled ad tech.
• Own paid-media data sources and funnel-stage reporting.

Skills

Demand generation

Media planning

Paid social

Display & programmatic

Paid search

ROAS optimization

Analytics & dashboards

Data-driven marketing

Audience modeling

AI / emerging tech

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Facebook/Meta Ads

Programmatic DSPs

Job description

As our Acquisition Marketing Manager, Demand Generation, you are how an entire region first meets Armstrong and the engine that keeps the top of the funnel full. You own prospect marketing and the acquisition advertising budget end to end, generating net-new demand across every market and driving a steady stream of qualified traffic to Armstrong.com. This is a role for someone who loves earning attention in a crowded, competitive market and then relentlessly optimizing ad spend so every dollar works harder. You own demand generation across every market, segment, and stage of intent, and you hand the demand you create to Demand Capture ready to convert. # What You’ll Do: * **Generate Net-New Demand:** Build awareness and net-new demand across the footprint, getting **Armstrong** in front of people who do not know us yet and growing the audience that feeds the entire funnel. * **Own Paid Media Strategy & Execution:** Own the end-to-end execution of our demand-driving paid channels, including paid social, display and programmatic, out-of-home, broadcast and audio, and direct mail, and continuously optimize the mix for reach and efficiency. * **Own Paid Search Across Intent:** Own Armstrong’s paid search from first discovery through high purchase intent, showing up when prospects are exploring, comparing their options, and ready to buy. * **Optimize Ad Spend & Media Mix:** Manage the acquisition media budget and move spend toward what is working, owning efficiency and return on ad spend as market conditions shift. * **Retargeting & Re-engagement:** Keep Armstrong present for people who have engaged but not yet converted, bringing them back through paid retargeting. * **Brand Storytelling in Market:** Connect Armstrong’s brand narrative, quarterly content themes, and tentpole moments to demand campaigns so our story lands consistently in every market. * **Segment-Tailored Prospecting:** Tailor demand generation to different customer segments and build areas, recognizing that each prospect journey, from new-build to competitive overbuild, needs its own angle. * **Competitive Positioning:** Partner with our Competitive Manager to track how other players (e.g. Comcast, AT&T, Spectrum) and overbuilders show up, to ensure Armstrong’s story cuts through. * **Emerging Channels:** Test and learn into new advertising channels as the landscape evolves, from communities like Reddit to AI and LLM-based advertising. * **Reporting & Data Ownership:** Own the paid-media and traffic data sources and hand-offs that Marketing Ops & Analytics needs to build funnel-stage reporting. * **Feed Demand Capture:** Drive qualified, high-intent traffic to .com with clean hand-offs, so the demand you generate is genuinely ready to be converted. # What You’ll Need: * 4+ years in demand generation, media planning and buying, or performance marketing, ideally in telecom or another subscription business * Hands-on experience running paid social, display and programmatic, paid search, and out-of-home campaigns * A track record of managing and optimizing advertising budgets to efficiency and ROAS targets * Understanding of how to tailor demand generation to different customer segments and prospect journeys * A data-driven approach, fluent in analytics, dashboards, and performance reporting * A creative instinct for turning brand strategy into campaigns that get noticed * Comfort embracing emerging technology, including AI, to work more efficiently, for example for audience modeling, creative testing, and media optimization, and a habit of staying current as channels evolve * Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience * Bonus: regional or local-market advertising, multi-channel attribution, or media buying # What’s in It for You * Shape first impressions at scale, deciding how entire communities first meet Armstrong * Own the prospecting media budget and the top of the funnel for the most ambitious growth chapter in our history, with multi-gig, mobile, and a new TV experience all in market * Experiment with emerging channels and technology, with real runway to test new ideas * Join a family-owned company trusted by its communities for nearly 80 years * Competitive compensation and benefits, in a collaborative culture built on trust and local roots **Who We Are** The Armstrong Group is a family owned and operated collection of diverse companies. What began in 1946 as Armstrong County Line Construction, founded by Jud L. Sedwick in Kittanning, PA, has now grown into an organization that encompasses multiple industries and employs over 2,400 individuals nationwide. Our brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions. Armstrong is an Equal Opportunity Employer.