Conversion Growth Lead - .com & Demand Acquisition

Armstrong Utilities, Inc.; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Mission-driven culture

Community-focused employer

Job summary

Armstrong Utilities, Inc. invites an Acquisition Marketing Manager, Demand Capture, to own the moment of intent through order for Armstrong.com. You will optimize the entire visitor journey from discovery to subscriber, leveraging SEO, AEO, and paid search to capture demand.

You’ll partner with Marketing Ops, Analytics, and Product Marketing to optimize funnel performance, lessen friction, and drive new subscribers with a data-driven, test-and-learn approach across segments.

Qualifications

• 4+ years in conversion-rate optimization, website or growth marketing, ideally in telecom, broadband, or subscription.
• Hands-on CRO with A/B testing, checkout optimization, and landing-page performance.
• Strong grasp of UX, landing-page optimization, and conversion-rate principles.
• Data-driven with CAC modeling and funnel reporting knowledge.

Responsibilities

• Own .com Experience End to End from landing to order, driving conversions.
• Lead Discovery (SEO, AEO, GEO) with content partners to improve visibility.
• Own Paid Search across branded/high-intent queries to maximize conversions.
• Optimize serviceability checks and qualification paths to leads.
• Improve checkout and conversion with ongoing A/B tests.
• Develop in-market content to answer buyer questions and build trust.
• Win back carts/quotes with targeted emails and on-site experiences.
• Drive click-to-call and call-center alignment for higher conversion.
• Convert qualified leads to installed subscribers and measure impact.
• Tailor experiences by segment and journey for better results.
• Define qualified leads with Marketing Ops and enable end-to-end data.

Skills

CRO & growth marketing

A/B testing

SEO & SEM

Google Analytics

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing, Business, or related field

Tools

GA4 / Google Analytics

CAC tools

Job description

Armstrong Utilities, Inc. invites an Acquisition Marketing Manager, Demand Capture, to own the moment of intent through order for Armstrong.com. You will optimize the entire visitor journey from discovery to subscriber, leveraging SEO, AEO, and paid search to capture demand.

You’ll partner with Marketing Ops, Analytics, and Product Marketing to optimize funnel performance, lessen friction, and drive new subscribers with a data-driven, test-and-learn approach across segments.