Growth Marketing Manager — AI-Driven Campaigns

University of Chicago; Chicago, Northern (IL, KY); Hybrid; USD 70,000 - 90,000; Full time

Job summary

University of Chicago is seeking a Marketing Manager to support UCPro’s integrated marketing, communications, and audience engagement for professional and executive education. You will develop and execute campaigns across multiple channels, create digital content, and coordinate with academic partners and vendors to drive enrollment and engagement.

Reporting to the Senior Director of Growth, Marketing and Engagement, you will manage calendars, support segmentation, and experiment with AI-enabled

Qualifications

• Bachelor's degree in a related field.
• 2–5 years of work experience in marketing.
• Master's degree preferred.
• Experience in higher education or executive education is a plus.

Responsibilities

• Executes integrated campaigns across paid, owned, earned, email, digital, and partner channels to drive enrollment, engagement, and brand visibility.
• Builds and maintains campaign calendars and timelines for launches and ongoing recruitment.
• Supports audience segmentation and targeted outreach to prospective learners and employers.
• Develops marketing content across email, web, digital ads, newsletters, blogs, and social media.
• Collaborates with academic and program teams to translate complex ideas into audience-focused messaging.
• Ensures messaging consistency and brand alignment across materials.
• Monitors campaign performance and reports on enrollment metrics.
• Pilots AI-enabled marketing tools and workflows to improve content and personalization.

Skills

Campaign management

Content creation

Digital marketing

Team collaboration

Education

Bachelor’s degree

Master’s degree

Tools

CRM systems

Marketing automation platforms

Analytics tools

AI-enabled content tools

Job description

University of Chicago is seeking a Marketing Manager to support UCPro’s integrated marketing, communications, and audience engagement for professional and executive education. You will develop and execute campaigns across multiple channels, create digital content, and coordinate with academic partners and vendors to drive enrollment and engagement.

Reporting to the Senior Director of Growth, Marketing and Engagement, you will manage calendars, support segmentation, and experiment with AI-enabled