Enrollment Marketing Lead – Data-Driven Campaigns

Illinois Institute of Technology; Chicago (IL); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Tuition Remission

403b match

On-site fitness centers

Job summary

Illinois Institute of Technology seeks an Assistant Director of Enrollment Marketing to lead data‑driven enrollment campaigns for undergraduate and graduate programs, managing communications, CRM initiatives, analytics, and cross‑functional project work with Enrollment Management, Marketing and Communications, campus partners, and external vendors.

The role focuses on multi‑channel campaigns across email, web, social, and print, ensuring brand and accessibility compliance, monitoring

Qualifications

• Bachelor's degree required.

Responsibilities

• Execute integrated enrollment marketing campaigns across email, web, digital advertising, social media, print, and SMS channels.
• Manage prospective student communication plans and recruitment journeys within CRM platforms such as Slate.
• Collaborate with Enrollment Management teams to support recruitment events, campus visits, counselor engagement, application campaigns, and other enrollment initiatives.
• Develop, schedule, and deploy enrollment communications while ensuring consistency with university brand standards and accessibility requirements.
• Monitor campaign performance and prepare regular reports on KPIs including inquiry generation, conversion rates, engagement metrics, and enrollment outcomes.
• Assist with lead-generation initiatives, list acquisitions, and partnerships with college search and planning organizations.
• Coordinate content development with Marketing and Communications, including landing pages, emails, digital advertisements, video, print collateral, and other recruitment materials.
• Manage project timelines, workflows, vendor relationships, and deliverables to ensure projects are completed accurately and on schedule.
• Support enrollment marketing budget tracking and return‑on‑investment analysis.
• Train and support staff and campus partners on enrollment marketing tools, communications, processes, and best practices.
• Develop and maintain documentation of enrollment marketing processes, workflows, and standards.
• Perform other duties as assigned in support of Enrollment Management and university objectives.

Skills

Project management

Data analysis

Communication

Collaboration

Strategic thinking

Education

Bachelor's degree

Tools

Slate

Job description

Illinois Institute of Technology seeks an Assistant Director of Enrollment Marketing to lead data‑driven enrollment campaigns for undergraduate and graduate programs, managing communications, CRM initiatives, analytics, and cross‑functional project work with Enrollment Management, Marketing and Communications, campus partners, and external vendors.

The role focuses on multi‑channel campaigns across email, web, social, and print, ensuring brand and accessibility compliance, monitoring