Growth Marketing Manager - Remote

CLEAResult; Austin (TX); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

401(k) with match

Paid time off

Parental leave

Volunteer time

Recognition program

Employee assistance

Training courses

Job summary

CLEAResult, founded in Austin, Texas, is building a sustainable, equitable energy future while empowering teams with a people-first culture. The global Growth Marketing program owns GTM and ABM/ABS execution for select utility accounts, shaping positioning, messaging, and campaigns from week one.

In this role, you will design account-based programs, develop content for sales enablement, partner with Market Intelligence and Digital Marketing, and lead thought leadership to accelerate pipeline in

Qualifications

• 5+ years of B2B product or solutions marketing experience.
• Experience building positioning and messaging for technical offerings.
• ABM/ABS program experience including account selection and content creation.
• Experience marketing into long, complex committee-driven buying cycles.
• Comfort working directly with sales-facing stakeholders on account strategy.
• Utility or energy-industry knowledge a plus.

Responsibilities

• Build positioning, messaging, and value propositions for assigned service lines.
• Design and run ABM/ABS programs for target utility accounts: identify priority accounts, build content, track engagement and pipeline impact.
• Build sales-enablement materials and training for sales and programs teams.
• Partner with Market Intelligence on competitive landscape data and incorporate findings into messaging.
• Lead thought-leadership programs tied to target-account priorities (webinars, blogs, videos).
• Collaborate with Digital Marketing Manager, Lead Designer, and Content Marketing Manager to support ABM/ABS campaigns.

Skills

ABM/ABS programs

B2B marketing

Strong writing

Sales alignment

Energy industry knowledge

Claude AI

Tools

Claude AI

Job description

At CLEAResult, we lead the transition to a sustainable, equitable, and carbon-neutral energy-efficient future for our communities and our planet. We do that by creating a people-first culture built on trust, accountability, and transparency; where every employee – regardless of position, role, or identity is treated with respect and given an equal chance to thrive.

Additionally, you will enjoy:

• Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours
• 401(k) with company match
• Paid vacation, sick, personal and parental leave time
• Paid Volunteer Time: giving back to our communities is important to us
• Employee Recognition Program - convert your recognition points into gift cards
• Employee Assistance Program - offers benefits to help you manage daily responsibilities
• Access to on-demand training courses to advance further in your career

Job Description Position Summary

Owns go-to-market (GTM) execution and account-based marketing/account-based sales (ABM/ABS) programs for a defined set of target utility accounts; building positioning, messaging, and campaigns for assigned service lines under the strategy set by the Senior Director, Growth Marketing, and directly promoting CLEAResult's solutions and products to those accounts in support of our broader solutions and business development (BD) goals. We're building this program from the ground up, so there's real room to shape how GTM and ABM/ABS work here. There is also a defined backlog of capabilities and solutions already waiting on enablement support, so there is shippable work from week one.

Key Responsibilities

• Build positioning, messaging, and value propositions for assigned service lines.
• Design and run ABM/ABS programs for target utility accounts: identify priority accounts jointly with Sales, build account-specific content and campaigns, and track engagement and pipeline impact.
• Build sales-enablement materials and training for the sales and programs teams.
• Partner with Market Intelligence on competitive landscape data and incorporate their findings into messaging.
• Lead thought-leadership programs (webinars, expert video, blogs) tied to target-account priorities.
• Partner with the Digital Marketing Manager on paid digital execution, the Lead Designer on creative needs, and the Content Marketing Manager on written content, to support ABM/ABS campaigns.

Qualifications

5+ years of B2B product or solutions marketing experience. Demonstrated experience building positioning and messaging for technical or service-based offerings. ABM/ABS program experience strongly preferred, including account selection, account-specific campaign build, and engagement tracking. Experience marketing into long, complex, committee-driven buying cycles. Experience working account research and intent data into account strategy. Strong writing ability. This role writes positioning, it does not only brief it. Comfort working directly with sales-facing stakeholders on account strategy. Utility or energy-industry knowledge a plus.

Tools and Systems

• Familiarity with Claude or comparable AI tooling for research, drafting, and campaign production.

Process Requirements

• Resume. One writing sample: a positioning document, messaging framework, or sales enablement asset you authored.
• An example of one named-account program you ran and what it produced.

DOT Requirements

If applicable, meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations.

Compensation Range Currency Type Salary

Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example. CLEAResult will not provide sponsorship or support for immigration status or work authorization including for international students. Applicants must be authorized to work in the country where the position is located without the need for employer sponsorship or support. Successful hires must pass pre-employment checks.

Equal Opportunity Employer

As an Equal Opportunity Employer, we are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, national origin, marital status, age, sex, gender identity, sexual orientation, status as a qualified individual with a disability or protected veteran, or any other protected status. The above job description and job requirements are not intended to be all inclusive. CLEAResult retains the right to make changes or adjustments to job descriptions and/or requirements at any time without notice.

We change the way people use energy.

CLEAResult started in Austin, Texas, in 2003 with a simple idea: a results-oriented company could have a positive impact by helping people make smart energy decisions. In the years since, we've grown to become the single largest provider of energy solutions in North America. Now, with offices in over 60 cities in the U.S. and Canada, we’re able to tailor our efforts to fit our clients' specific needs, while positively impacting the energy landscape on a global scale. OUR MISSION We are driven to make a change. We offer a comprehensive set of energy programs and demand-side management strategies. Our energy experts design and maintain energy optimization services for utility companies as well as institutional, commercial and industrial organizations. We deliver solutions that lower load requirements for utilities, reduce energy bills for end users and minimize environmental burdens on communities. Every day, in every way possible, we change the way people use energy.