Growth Marketing Manager

Incrementum; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Incrementum is seeking a Founding Growth Marketer with 3–7 years of experience in growth marketing or B2B demand generation. You will lead hands-on paid ads across Google, LinkedIn, and Reddit and optimize SEO/GEO channels to drive pipeline and bookings.

You’ll build a marketing function from scratch in a fast-paced startup, collaborating closely with founders and the sales team to sharpen messaging and positioning tailored to the product and customers.

Qualifications

• 3–7 years of experience in growth marketing or B2B demand generation.
• Hands-on paid ads experience across Google, LinkedIn, Reddit.
• Proven track record building a marketing function from scratch in a fast-paced startup.
• Track record of driving measurable pipeline growth.

Responsibilities

• Build content marketing engine: blog posts, landing pages, case studies, customer stories, one-pagers, battlecards, and launch content.
• Develop and refine core messaging and positioning with founders and sales to understand the product and customer pain points.
• Drive SEO and GEO initiatives to increase organic inbound demo bookings.
• Own and execute paid advertising strategy across Google, LinkedIn, Reddit, and emerging channels.

Skills

Growth marketing

B2B demand generation

Paid ads

SEO

Content marketing

Messaging & positioning

Tools

Google Ads

LinkedIn Ads

Reddit Ads

Job description

What we're looking for:

We are looking for a Founding Growth Marketer with 3–7 years of experience in growth marketing or B2B demand generation who has hands‑on experience running paid ads (Google, LinkedIn, Reddit) and optimizing SEO/GEO channels. You should be comfortable building a marketing function from scratch at a fast‑paced startup and have a track record of driving measurable pipeline growth.

What you'll do:

• Build and manage the content marketing engine — blog posts, landing pages, case studies, customer stories, one-pagers, battlecards, and launch content
• Develop and refine core messaging and positioning, working closely with the founders and sales team in-office to deeply understand the product and customer pain points
• Drive SEO and GEO initiatives to increase organic inbound demo bookings
• Own and execute paid advertising strategy across Google, LinkedIn, Reddit, and emerging channels