Marketing Manager

Evlo AI; Phoenix (AZ); On-site; USD 85,000 - 120,000; Full time

Job summary

Evlo AI seeks a Marketing Manager to own demand generation and brand programs for a fast-growing B2B SaaS product. You will translate positioning into campaigns that reliably drive pipeline and category awareness, balancing growth with brand-building across multiple channels.

You’ll build multi-channel programs (SEO/SEM, paid social, email, content), use data to scale what converts, manage a seven-figure budget, and collaborate with writers, designers, and product marketing.

Qualifications

• 4–7 years of B2B or B2C marketing with measurable pipeline impact.
• Hands-on with marketing automation platforms and GA4.
• Experience managing budgets of $500K+ across channels.

Responsibilities

• Plan and execute integrated demand-generation campaigns across Google Ads, LinkedIn Ads, email, and webinars, owning them from brief to post-mortem.
• Own SEO strategy and execution: keyword research, technical SEO coordination, content optimization with Ahrefs/SEMrush/Search Console.
• Build and maintain full-funnel analytics in GA4 and HubSpot/Marketo, defining KPIs for CAC, MQL-to-SQL, and pipeline contribution.
• Manage a content calendar with writers, designers, and product marketing to ship case studies and sales enablement assets.
• Run structured A/B tests on landing pages, ad creative, and messaging; document results and apply wins.
• Manage a seven-figure marketing budget and agency relationships, reallocating spend by data.
• Report campaign performance and pipeline impact to leadership with clear summaries.

Skills

Writing and editing

Budget management

Data analysis

Campaign planning

Communication

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Marketo

Pardot

GA4

Ahrefs

SEMrush

Looker

DreamData

HockeyStack

Job description

About The Role

The Marketing Manager owns demand generation and brand programs for a fast-growing B2B SaaS product, translating positioning into campaigns that reliably drive qualified pipeline and category awareness.

About The Role

The Marketing Manager owns demand generation and brand programs for a fast-growing B2B SaaS product, translating positioning into campaigns that reliably drive qualified pipeline and category awareness.

The role sits at the intersection of growth and brand: building multi-channel programs across SEO/SEM, paid social, email, and content, and using data to double down on what converts — not what looks good in a deck.

Key Responsibilities

• Plan and execute integrated demand-generation campaigns across Google Ads, LinkedIn Ads, email, and webinars, owning them from brief to post-mortem
• Own SEO strategy and execution: keyword research, technical SEO coordination with engineering, and content optimization using tools like Ahrefs, SEMrush, and Search Console
• Build and maintain full-funnel analytics in GA4 and HubSpot/Marketo, defining KPIs for CAC, MQL-to-SQL conversion, and pipeline contribution
• Manage a content calendar with writers, designers, and product marketing to ship case studies, thought leadership, and sales enablement assets on schedule
• Run structured A/B tests on landing pages, ad creative, and messaging; document results and fold wins into the playbook
• Manage a seven-figure marketing budget and agency/vendor relationships, reallocating spend based on performance data
• Report campaign performance and pipeline impact to leadership in clear, executive-ready summaries

What We Are Looking For

• 4-7 years of B2B or B2C marketing experience with documented pipeline, MQL, or revenue impact
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or Pardot) and GA4
• Working knowledge of SEO/SEM tactics, including keyword strategy, on-page optimization, and paid search bid management
• Strong writing and editing skills; able to produce crisp campaign copy and briefs without a copywriter
• Experience managing budgets of $500K+ across paid, agency, and content spend
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
• Bonus: experience with marketing attribution tools (DreamData, HockeyStack), product-led-growth motions, or SQL/Looker for self-serve analytics