Head of Growth

Roc Search; San Francisco (CA); On-site; USD 210,000 - 250,000; Full time

Benefits offered by this job

Equity

Job summary

Roc Search is seeking a Head of Growth to own how we build awareness, generate demand, and convert market interest into revenue. This early-stage role reports to the founders and shapes where we invest time and resources to form the company’s GTM engine.

You’ll craft the growth plan, run rapid experiments, and build the programs that drive qualified opportunities from inbound, outbound, content, events, and partnerships.

Qualifications

• 5+ years working in growth, demand generation, or marketing, with meaningful experience at startups
• A track record of creating demand without relying on a large existing marketing organization or budget
• Someone who naturally thinks in experiments: form a hypothesis, launch quickly, measure it, and adjust
• Strong commercial instincts and an ability to connect marketing activity to actual revenue
• Excellent writing and communication skills, with the ability to make a complex product easy to understand
• Comfortable working directly with founders and taking ownership without needing a defined playbook
• A builder mentality. You’re excited by the opportunity to create the strategy, systems, and processes rather than inherit them

Responsibilities

• Establish our growth strategy and determine which audiences, messages, and channels we should prioritize
• Develop a consistent flow of qualified opportunities through a mix of inbound, outbound, content, events, and creative campaigns
• Build our presence in the market through thought leadership, customer stories, social content, partnerships, and other high-impact initiatives
• Test unconventional ideas and emerging acquisition channels, quickly measuring results and scaling the ones that gain traction
• Own the marketing tech stack, reporting, and experimentation process so we have a clear understanding of what is driving growth
• Work directly with the founders and sales team to sharpen positioning, improve messaging, and turn customer feedback into better GTM programs
• Build the function from the ground up, with the opportunity to eventually hire and lead a broader marketing team

Skills

Growth

Demand generation

Marketing

Startup experience

Experimentation mindset

Tools

HubSpot

Clay

Apollo

LinkedIn

Figma

Canva

Job description

Location: San Francisco - Onsite 5 days a week

Compensation: $210-250K + Equity

Industry: Developer Tool - Series A

We’re looking for a Head of Growth to take ownership of how we build awareness, generate demand, and turn market interest into revenue. This is an early-stage role with a lot of room to build. You’ll work closely with the founders, determine where we should be spending our time and resources, and create the programs that become the foundation of the company’s GTM engine.

What you’ll own:

• Establish our growth strategy and determine which audiences, messages, and channels we should prioritize
• Develop a consistent flow of qualified opportunities through a mix of inbound, outbound, content, events, and creative campaigns
• Build our presence in the market through thought leadership, customer stories, social content, partnerships, and other high-impact initiatives
• Test unconventional ideas and emerging acquisition channels, quickly measuring results and scaling the ones that gain traction
• Own the marketing tech stack, reporting, and experimentation process so we have a clear understanding of what is driving growth
• Work directly with the founders and sales team to sharpen positioning, improve messaging, and turn customer feedback into better GTM programs
• Build the function from the ground up, with the opportunity to eventually hire and lead a broader marketing team

What we’re looking for:

• 5+ years working in growth, demand generation, or marketing, with meaningful experience at startups
• A track record of creating demand without relying on a large existing marketing organization or budget
• Someone who naturally thinks in experiments: form a hypothesis, launch quickly, measure it, and adjust
• Strong commercial instincts and an ability to connect marketing activity to actual revenue
• Excellent writing and communication skills, with the ability to make a complex product easy to understand
• Comfortable working directly with founders and taking ownership without needing a defined playbook
• A builder mentality. You’re excited by the opportunity to create the strategy, systems, and processes rather than inherit them

Nice to have:

• Experience with B2B SaaS, AI, or other technical products
• Experience selling into technical, operational, or executive audiences
• Previous experience as an early marketing hire
• Experience with tools such as HubSpot, Clay, Apollo, LinkedIn, Figma, Canva, or similar GTM platforms