Growth Marketing Leader - Hybrid/Remote, Pipeline & Brand

Workshop Digital; Charlotte (NC); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Hybrid workspace

25 days PTO

Parental Leave

Volunteer time

401k

Job summary

Workshop Digital is seeking a Growth Marketing Manager to partner with the CEO and leadership in defining and executing a comprehensive marketing strategy. You will drive brand visibility, build the annual plan and budget, and mentor the Marketing Coordinator while delivering marketing-sourced pipeline in collaboration with Business Development.

The role blends strategic leadership with hands-on execution, overseeing content, campaigns, and marketing operations in a hybrid environment, with

Qualifications

• 4+ years of experience in B2B growth marketing.
• 2+ years of people management experience.
• Experience building and owning a marketing plan and budget.
• Proficiency in digital marketing channels including SEO, paid media, email, LinkedIn, and content marketing.
• Hands-on experience with CRM and marketing automation platforms.
• Excellent writing skills and portfolio of work.
• Experience managing freelancers, agencies, or vendors.
• Experience working in an agile team environment.
• 4-year degree in Marketing, Business, Communications, or related field preferred.

Responsibilities

• Advise CEO and Leadership on marketing strategy, positioning, and growth opportunities.
• Build and own the annual marketing plan, quarterly goals, and budget.
• Lead, manage, and develop the Marketing Coordinator.
• Generate marketing-sourced pipeline and partner with Business Development to convert to revenue.
• Steward the Workshop Digital brand, messaging, and positioning across channels.
• Lead content, thought leadership, and sales enablement efforts.
• Own marketing operations including CRM, marketing automation, attribution, and reporting.
• Support recruitment marketing to position Workshop Digital as a best place to work.
• Monitor industry trends, competitors, and emerging channels including AI search.

Skills

Growth marketing

People management

Content marketing

Brand strategy

Marketing operations

CRM

Marketing automation

SEO

Analytics

Budget management

Collaboration

Education

4-year degree in Marketing/Business/Communications

Tools

Salesforce

HubSpot

GA4

Job description

Workshop Digital is seeking a Growth Marketing Manager to partner with the CEO and leadership in defining and executing a comprehensive marketing strategy. You will drive brand visibility, build the annual plan and budget, and mentor the Marketing Coordinator while delivering marketing-sourced pipeline in collaboration with Business Development.

The role blends strategic leadership with hands-on execution, overseeing content, campaigns, and marketing operations in a hybrid environment, with