Growth Marketing Manager - Hybrid/Remote (B2B)

Workshop Digital; Austin (TX); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Hybrid workspace for Richmonders

25 days PTO

Parental leave

401k

Health benefits

Company meetups

Job summary

Workshop Digital in Richmond, VA is seeking a Growth Marketing Manager to partner with the CEO and leadership to define and execute a comprehensive marketing strategy. The role combines strategic planning with hands-on delivery, guiding the Marketing Coordinator and driving pipeline across channels to grow the client base and revenue.

The ideal candidate has 4+ years in B2B growth marketing, strong leadership, and hands-on experience with CRM/marketing automation, analytics, and AI-enabled

Qualifications

• 4+ years of experience in B2B growth marketing, with a track record of driving pipeline and revenue growth.
• Agency or professional services marketing experience strongly preferred.
• 2+ years of people management experience, including coaching, performance reviews, hiring, and development.

Responsibilities

• Advising the CEO and Leadership Team on marketing strategy, positioning, and growth opportunities.
• Building and owning the annual marketing plan, quarterly goals, and marketing budget.
• Leading, managing, and developing the Marketing Coordinator function.
• Generating marketing-sourced pipeline and partnering with Business Development to convert it into revenue.
• Stewarding the Workshop Digital brand, messaging, and positioning across channels.
• Leading content, thought leadership, and sales enablement efforts.
• Owning marketing operations, including CRM, marketing automation, attribution, and reporting.
• Supporting recruitment marketing that positions Workshop Digital as a best place to work.

Skills

Growth marketing

People management

Campaign planning

CRM & marketing automation

Analytics / GA4

AI in marketing

Content marketing

Digital advertising

SEO

Education

Bachelor's degree in Marketing/Business/Communications

Certifications (e.g., Google Analytics, HubSpot)

Tools

Salesforce

HubSpot

GA4

Job description

Workshop Digital in Richmond, VA is seeking a Growth Marketing Manager to partner with the CEO and leadership to define and execute a comprehensive marketing strategy. The role combines strategic planning with hands-on delivery, guiding the Marketing Coordinator and driving pipeline across channels to grow the client base and revenue.

The ideal candidate has 4+ years in B2B growth marketing, strong leadership, and hands-on experience with CRM/marketing automation, analytics, and AI-enabled