Growth Marketing Lead: B2B Growth & Brand Strategy

Rippling, Inc.; Cleveland (OH); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

PTO 25 days

Sick days 5

Holidays 12

Health insurance

Dental & vision

Life insurance

Disability insurance

Profit sharing

Remote/Hybrid options (Richmond, VA)

Job summary

Workshop Digital is seeking a Growth Marketing Manager to partner with leadership to define and execute a comprehensive marketing strategy. You will own the annual plan, manage the Marketing Coordinator, and drive marketing-sourced pipeline in collaboration with Business Development.

This role blends strategic planning with hands-on execution, focusing on brand stewardship, content, and digital campaigns across channels. A strong track record in B2B marketing and people leadership is required.

Qualifications

• 4+ years of experience in B2B growth marketing, with a track record of driving pipeline and revenue growth.
• 2+ years of people management experience, including coaching and development.
• Experience building and owning a marketing plan and budget.
• Proficiency in digital channels (SEO, paid media, email, LinkedIn, content).
• Hands-on experience with CRM and marketing automation platforms.

Responsibilities

• Direct management of Marketing Coordinator and prioritization.
• Define personal and professional development plans for direct reports.
• Conduct one-on-ones, team meetings, and quarterly check-ins with feedback.
• Review coordinator work for quality and brand alignment before going live.
• Build marketing workflows, SOPs, and calendars for smooth execution.
• Develop lead nurture programs and sales enablement materials.
• Lead content strategy, webinars, case studies, and PR efforts.
• Own CRM, marketing automation, attribution, and reporting.

Skills

B2B growth marketing

Leadership/people management

Marketing planning

CRM/marketing automation

Analytics/data-driven

Content marketing

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

HubSpot

GA4

Job description

Workshop Digital is seeking a Growth Marketing Manager to partner with leadership to define and execute a comprehensive marketing strategy. You will own the annual plan, manage the Marketing Coordinator, and drive marketing-sourced pipeline in collaboration with Business Development.

This role blends strategic planning with hands-on execution, focusing on brand stewardship, content, and digital campaigns across channels. A strong track record in B2B marketing and people leadership is required.