Growth Marketing Manager - Remote/Hybrid, Lead & Scale Pipeline

Workshop Digital; Charlottesville (VA); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Hybrid workspace in Richmond (Mondays)

Competitive salaries

PTO & holidays

Parental leave

401k

Job summary

Workshop Digital is a Richmond, VA-based digital marketing agency seeking a Growth Marketing Manager to partner with the CEO and leadership. You will define the marketing strategy, own the annual plan, and drive brand visibility while growing the Marketing Coordinator.

You will lead content, demand generation, and marketing ops, contributing strategically and hands-on to achieve measurable pipeline and revenue growth.

Qualifications

• 4+ years of experience in B2B growth marketing, with a track record of driving pipeline and revenue growth.
• Agency or professional services marketing experience strongly preferred.
• 2+ years of people management experience, including coaching, performance reviews, hiring, and development.
• Experience building and owning a marketing plan and budget.
• Proficiency in digital marketing channels and CRM/marketing automation platforms.
• Excellent writing skills and ability to communicate clearly.

Responsibilities

• Own Workshop Digital's marketing strategy and annual plan with quarterly goals.
• Lead, manage, and develop the Marketing Coordinator function.
• Generate marketing-sourced pipeline and align with Business Development to convert to revenue.
• Steward brand, messaging, and positioning across channels.
• Lead content, thought leadership, and sales enablement efforts.
• Own marketing operations including CRM, marketing automation, attribution, and reporting.
• Support recruitment marketing and stay ahead of industry trends, including AI search.

Skills

B2B growth marketing

People management

CRM & marketing automation

Data-driven / analytical mindset

Written & verbal communication

Project management

Agile teamwork

AI search familiarity

Education

4-year degree in Marketing, Business, Communications, or related field

Tools

Salesforce

HubSpot

GA4 / Analytics tools

Job description

Workshop Digital is a Richmond, VA-based digital marketing agency seeking a Growth Marketing Manager to partner with the CEO and leadership. You will define the marketing strategy, own the annual plan, and drive brand visibility while growing the Marketing Coordinator.

You will lead content, demand generation, and marketing ops, contributing strategically and hands-on to achieve measurable pipeline and revenue growth.