Growth Marketing Leader — E‑Commerce & Paid Media

CBIZ; New York (NY); Hybrid; USD 130,000 - 190,000; Full time

Job summary

CBIZ is seeking a Senior Marketing Manager, Media & E-Commerce to lead acquisition, performance media, and e-commerce growth across multiple channels. This individual contributor role focuses on hands-on optimization, data analysis, and revenue growth in a fast-paced environment.

The ideal candidate has 7+ years of consumer products marketing, in-house CPG experience, and a background combining agency and internal teams to drive measurable business impact.

Qualifications

• 7+ years of marketing experience in consumer products
• In-house CPG experience is required
• Agency experience combined with in-house experience is required
• Deep expertise in paid media, acquisition, performance marketing, and e‑commerce
• Experience managing marketing investment, attribution, testing strategies, and optimization initiatives
• Proven data-driven marketer with ROI focus
• Strong understanding of retail media and D2C channels

Responsibilities

• Lead paid media strategy and execution across Meta, Google, Amazon, retail media, affiliate, and emerging channels
• Drive customer acquisition, retention, and lifecycle marketing initiatives
• Manage e-commerce performance, conversion optimization, and customer journey improvements
• Analyze campaign performance, attribution, ROAS, CAC, and overall marketing effectiveness
• Partner with creative, sales, product, and agency teams to maximize growth opportunities
• Develop and execute full-funnel marketing programs that connect awareness, consideration, purchase, and retention
• Identify opportunities to leverage AI, automation, and emerging technologies to improve marketing performance
• Provide actionable insights and recommendations through data analysis and reporting

Skills

Paid media

Acquisition

E-commerce

Lifecycle marketing

Data analysis

Retail media

Tools

Google Ads

Facebook Ads

Amazon Advertising

Job description

CBIZ is seeking a Senior Marketing Manager, Media & E-Commerce to lead acquisition, performance media, and e-commerce growth across multiple channels. This individual contributor role focuses on hands-on optimization, data analysis, and revenue growth in a fast-paced environment.

The ideal candidate has 7+ years of consumer products marketing, in-house CPG experience, and a background combining agency and internal teams to drive measurable business impact.