Sr. Marketing Manager

CBIZ Talent Solutions; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

CBIZ Talent Solutions seeks a data-driven marketing leader with 7+ years in consumer packaged goods on the agency side to shape brand, performance, and e-commerce strategy in NYC.

You will drive integrated campaigns across paid, owned, and earned media, optimize Amazon and retailer platforms, and partner with creative teams to deliver compelling content. Collaboration with cross-functional teams is essential for measurable ROI.

Qualifications

• 7+ years in consumer packaged goods on agency side preferred.
• Deep expertise in digital media, social media, performance marketing, and e-commerce platforms.
• Proven success managing campaigns across Amazon and other online retail environments.
• Strong understanding of consumer behavior, brand strategy, and data-driven decision making.

Responsibilities

• Lead integrated consumer engagement strategies that drive awareness, consideration, conversion, and loyalty.
• Develop and execute media strategies across paid, owned, earned, digital, social, and retail channels.
• Drive e-commerce growth through optimization of Amazon and retailer platforms.
• Partner with creative teams to deliver content and brand storytelling across touchpoints.
• Oversee and optimize owned channels, including website and social media.
• Manage agency partners across media, creative, PR, influencer, and e-commerce functions.
• Analyze campaign performance and consumer behaviors to improve ROI and ROAS.
• Identify opportunities and drive innovative growth ideas.

Skills

CPG Marketing

Digital media

Amazon advertising

Brand strategy

Tools

Shopify

Amazon Vendor Central

Meta Business Suite

Google Analytics

Job description

AGENCY, Media Buying AND CPG EXPERIENCE A MUST

Consumer Goods | Consumer Health | Beauty | Personal Care

3 days onsite NYC

Ready to make a bigger impact than your title suggests?

Some marketing roles manage campaigns. This one helps shape the future of an entire category.

We're looking for an ambitious, data-driven, and highly creative marketing leader who thrives at the intersection of brand, performance, e-commerce, and consumer engagement.

This is an opportunity to join a high-growth, globally recognized consumer products organization where your ideas will be heard, your work will be visible, and your impact will be measurable.

You'll partner with talented teams across the business to build breakthrough campaigns, accelerate digital growth, and create meaningful connections with consumers at every stage of their journey. If you're energized by innovation, love turning insights into action, and want to work alongside people who challenge and inspire each other every day, we'd love to meet you.

What You'll Own

• Lead integrated consumer engagement strategies that drive awareness, consideration, conversion, and loyalty.
• Develop and execute media strategies across paid, owned, earned, digital, social, and retail channels.
• Drive e-commerce growth through strategic optimization of Amazon and retailer.com platforms.
• Partner closely with creative teams to deliver compelling content and brand storytelling across every touchpoint.
• Oversee and optimize owned channels, including website and social media platforms.
• Manage agency partners across media, creative, PR, influencer, and e-commerce functions.
• Analyze campaign performance and consumer behaviors to improve ROI, ROAS, and overall business outcomes.
• Identify new opportunities, challenge conventional thinking, and bring forward innovative ideas that fuel growth.

What You'll Bring

• 7+ years of consumer packaged goods experience on agency side preferred.
• Deep expertise in digital media, social media, performance marketing, and e-commerce platforms.
• Proven success managing campaigns across Amazon and other online retail environments.
• Strong understanding of consumer behavior, brand strategy, and data-driven decision making.
• Exceptional collaboration and communication skills.
• Experience working with tools such as Shopify, Amazon Vendor Central, Meta Business Suite, Google Analytics, and other modern marketing platforms.
• A passion for innovation, storytelling, and driving meaningful business growth.

The Bottom Line

If you're searching for a role where you can stretch creatively, influence strategy, work with exceptional people, and help drive the next phase of growth for an exciting consumer brand portfolio, this is the opportunity you've been waiting for.

We're looking for sharp, curious, ambitious marketers who aren't satisfied with maintaining the status quo. If that sounds like you, let's talk.

CBIZ is an Equal Opportunity Employer.

CBIZ does not discriminate on the basis of race, ancestry, national origin, color, religion, sex, gender identity, age, marital status, sexual orientation, disability, veteran status, or any other protected classification under the law.