Growth-Driven Director, eCommerce & Performance

Homecourt; California (MO); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive compensation

Annual bonus

100% employer-covered health, dental,

401(k) with 4% company match

Unlimited PTO, plus sick leave

Generous parental leave

Company holidays

Hybrid work model based in Marina Del 

Cell phone reimbursement

50% employee discount on all Homecourt

Job summary

Homecourt is seeking a senior performance marketing leader to own paid media and multi-channel growth across D2C, wholesale and marketplace partnerships. You will optimize channel mix, run incrementality testing, and build a scalable customer acquisition engine that balances CAC, LTV and margin.

This role includes lifecycle marketing, site experience, merchandising, and forecasting alignment with inventory.

Qualifications

• 6+ years of D2C/digital ecommerce leadership in high-growth retail or beauty.
• Proven track record of scaling a digital revenue engine with disciplined CAC, LTV, and margin management.
• Deep expertise in performance marketing and paid media optimization at scale.
• Experience leading cross-functional teams across performance marketing, analytics, creative, engineering, and merchandising.

Responsibilities

• Lead performance marketing strategy and paid media across Meta, Google, YouTube, TikTok, affiliates and emerging platforms.
• Own channel mix optimization, incrementality testing, and creative testing frameworks to scale efficient customer acquisition.
• Oversee lifecycle marketing across email, SMS, loyalty, and CRM.
• Develop cohort-based strategies to improve repeat purchase rate and extend customer lifetime value.
• Own digital analytics and KPI reporting across all ecommerce channels.
• Champion incrementality testing and multi-channel attribution best practices.
• Partner with Finance to align marketing investments with revenue and margin goals.
• Own digital merchandising strategy, onsite storytelling, and conversion optimization.
• Drive improvements in conversion rate, average order value, product attachment, and customer satisfaction.
• Align demand forecasting with inventory planning and working capital efficiency.

Skills

D2C ecommerce

Performance marketing

CAC/LTV/Margin

Pricing strategy

Cross-functional leadership

CPG experience

Job description

Homecourt is seeking a senior performance marketing leader to own paid media and multi-channel growth across D2C, wholesale and marketplace partnerships. You will optimize channel mix, run incrementality testing, and build a scalable customer acquisition engine that balances CAC, LTV and margin.

This role includes lifecycle marketing, site experience, merchandising, and forecasting alignment with inventory.