Director, Consumer Acquisition & Growth

Vets Hired; Cypress (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Vets Hired seeks a Director of Consumer Acquisition & Growth to lead demand generation and customer acquisition across multiple direct-to-consumer brands. You will drive scalable growth through paid media, analytics, experimentation, and AI-enabled solutions, partnering with cross-functional teams to optimize the customer journey and boost business growth.

The role requires 10+ years in performance/growth marketing, strong paid media expertise, and leadership of cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in performance marketing, growth marketing, or demand generation.
• Strong expertise in paid media strategy and digital marketing.
• Experience managing marketing agencies and performance optimization.
• Strong knowledge of attribution models, CAC, LTV, ROAS, and marketing analytics.
• Leadership experience managing cross-functional marketing teams.
• Experience using data analytics, dashboards, and AI tools for marketing optimization.

Responsibilities

• Develop and execute demand generation and customer acquisition strategies across multiple brands.
• Lead paid media initiatives across search, social, video, programmatic, affiliate, audio, and emerging channels.
• Optimize marketing investments based on CAC, ROAS, LTV, and contribution margin.
• Manage and evaluate agency partnerships to improve marketing performance.
• Identify and test new acquisition channels and growth opportunities.
• Drive full-funnel marketing performance from awareness through customer retention.
• Collaborate with eCommerce teams to improve traffic quality, landing pages, and conversion rates.
• Partner with CRM and analytics teams to strengthen customer lifecycle marketing.
• Lead attribution analysis, media mix modeling, and marketing experimentation.
• Utilize first-party data and customer segmentation to improve targeting and campaign efficiency.
• Lead, mentor, and develop performance marketing and social media teams.
• Oversee integrated paid, organic, and influencer marketing strategies.
• Work closely with creative teams to ensure consistent brand messaging across marketing channels.
• Leverage AI tools and automation to improve forecasting, media performance, and marketing effectiveness.

Skills

Demand generation

Growth marketing

Performance marketing

Paid media

Data analytics

AI tools

Leadership

Cross-functional

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

CRM tools

Attribution tools

AI marketing tools

Job description

Job Summary

The Director of Consumer Acquisition & Growth leads the overall demand generation and customer acquisition strategy across multiple direct-to-consumer brands. This role is responsible for driving scalable growth through paid media, performance marketing, customer acquisition, retention strategies, analytics, experimentation, and agency management. The position partners with cross-functional teams to optimize the customer journey, maximize marketing performance, and improve business growth using data-driven decision-making and AI-enabled solutions.

Key Responsibilities:

• Develop and execute demand generation and customer acquisition strategies across multiple brands.
• Lead paid media initiatives across search, social, video, programmatic, affiliate, audio, and emerging channels.
• Optimize marketing investments based on CAC, ROAS, LTV, and contribution margin.
• Manage and evaluate agency partnerships to improve marketing performance.
• Identify and test new acquisition channels and growth opportunities.
• Drive full-funnel marketing performance from awareness through customer retention.
• Collaborate with eCommerce teams to improve traffic quality, landing pages, and conversion rates.
• Partner with CRM and analytics teams to strengthen customer lifecycle marketing.
• Lead attribution analysis, media mix modeling, and marketing experimentation.
• Utilize first-party data and customer segmentation to improve targeting and campaign efficiency.
• Lead, mentor, and develop performance marketing and social media teams.
• Oversee integrated paid, organic, and influencer marketing strategies.
• Work closely with creative teams to ensure consistent brand messaging across marketing channels.
• Leverage AI tools and automation to improve forecasting, media performance, and marketing effectiveness.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in performance marketing, growth marketing, or demand generation.
• Strong expertise in paid media strategy and digital marketing.
• Experience managing marketing agencies and performance optimization.
• Strong knowledge of attribution models, CAC, LTV, ROAS, and marketing analytics.
• Leadership experience managing cross-functional marketing teams.
• Experience using data analytics, dashboards, and AI tools for marketing optimization.
• MBA, CRM/lifecycle marketing, influencer marketing, and consumer goods experience preferred.