Growth & Marketing Leader - DTC, Remote-Friendly

High Camp; Bozeman (MT); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Target bonus 20%

Medical plans

Dental & vision

HSA options

Remote-friendly culture

401k with match

Paid parental leave

Job summary

High Camp, a maker of fortified barware, seeks a Head of Growth & Marketing to own acquisition, retention, and revenue across DTC. You’ll lead an in-house team and oversee agency partners, manage a seven-figure media budget, and translate brand direction into high-performance marketing across channels.

You’ll drive organic growth, lifecycle programs, and GTM launches while partnering with Finance on forecasts and efficiency targets. This role blends growth ops with strategic marketing leadership.

Qualifications

• You’ve owned a DTC P&L or contribution margin line at a brand doing $20M+ and can describe efficiency targets.
• You started as a media buyer or near it and have progressed to managing media buyers/agencies.
• You’ve directed creative testing and built a testing/UGC program with measurable impact on spend.
• You forecast demand around constraints and adjust spend accordingly.
• You’ve grown repeat purchase or LTV through email/SMS with partners.
• You’ve run tracking/analytics implementations and understand growth math.
• You’ve built and led growth teams and made decisions on in-house vs contract partners.
• Deep knowledge of Shopify, Meta, Google, TikTok ads and modern attribution tools.

Responsibilities

• Own DTC growth and e-commerce performance, with revenue target and contribution margin responsibility.
• Partner with Finance on forecasting and reporting, build annual/seasonal paid media budgets and forecasts.
• Lead paid growth strategy including risk analysis and incrementality testing.
• Direct in-house creative and vendors; build testing programs and creator/UGC pipelines.
• Grow organic reach through social, PR, affiliates and brand partnerships.
• Own retention and lifecycle: email and SMS strategy, LTV targets, and re-purchase discipline.
• Own go-to-market, launches and promotions with brand alignment across channels.
• Ensure content assets support wholesale/corporate needs and balance DTC/B2B spend.
• Own analytics and marketing stack, ensuring trustworthy tracking and reporting.
• Build and scale growth teams, balancing in-house development with external partnerships and AI/automation.

Skills

DTC P&L ownership

Operator/mediabuyer background

Creative testing leadership

Forecasting & budgeting

Retention & lifecycle marketing

Growth analytics & metrics

Team building & leadership

Shopify & ads platforms

Tools

Shopify

Meta Ads

Google Ads

TikTok Ads

Modern attribution tools

Job description

High Camp, a maker of fortified barware, seeks a Head of Growth & Marketing to own acquisition, retention, and revenue across DTC. You’ll lead an in-house team and oversee agency partners, manage a seven-figure media budget, and translate brand direction into high-performance marketing across channels.

You’ll drive organic growth, lifecycle programs, and GTM launches while partnering with Finance on forecasts and efficiency targets. This role blends growth ops with strategic marketing leadership.