Growth Marketing Lead – Website, Proposals & Campaigns

Construction Material Testing

Pittsburgh (Allegheny County)

On-site

USD 75,000 - 100,000

Full time

14 days+

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Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and search performance, manage the qualifications library, and drive content and campaigns to support business development.

The role requires deep experience in B2B marketing for the AEC/industrial services sector, strong analytics, and a hands-on approach to content creation, CRM, and proposal development. Travel as needed; base varies by market.

Qualifications

5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
Hands-on with a modern website stack, search analytics, and a CRM.
Writes clean, specific copy.
Has built proposals or qualifications packages for professional services pursuits.
Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
Keep brand, messaging, and claims accurate and consistent across every public channel.