Growth Marketing Lead - Upper Funnel & Experiments

Verkada Inc.; Foster City (CA); On-site; USD 175,000 - 195,000; Full time

Benefits offered by this job

Healthcare benefits

HSA & FSA

Parental leave

Flexible PTO

Mental health support

Job summary

Verkada is seeking a Growth Marketing Manager: Upper Funnel to own top-of-funnel campaigns and measurement. You will test channels from CTV to audio, build ICP-based targeting, and drive the learning loop to improve spend efficiency.

This on-site role at our San Mateo HQ requires strong data analysis, creativity, and a clear point of view on what makes campaigns perform. You will lead with ownership of budget and measurement, collaborating with creative and growth teams to shape Verkada’s market

Qualifications

• 4+ years of growth marketing, performance marketing, paid media, or startup experience.
• Hands-on media buying with accountability for spend impact.
• Experience designing and reading incrementality tests (geo-lift, holdout, etc.).
• Strong point of view on creative and messaging strategy; explain why campaigns work.
• Proficiency in data analysis; SQL and Excel preferred.
• Experience with ABM campaigns is a plus.

Responsibilities

• Own top-of-funnel campaigns and measurements for Verkada’s Growth initiatives.
• Determine target audiences, ICPs, and channel mix to reach them.
• Test new channels (CTV, audio, out-of-home, etc.) to optimize cost and impact.
• Design experiments to measure incrementality and marketing lift.
• Own budget decisions and reallocate spend based on evidence.
• Document learnings and share insights with leadership.

Skills

Growth marketing

Media buying

Incrementality testing

Creative & storytelling

Data analysis

ABM campaigns

Tools

SQL

Excel

Job description

Verkada is seeking a Growth Marketing Manager: Upper Funnel to own top-of-funnel campaigns and measurement. You will test channels from CTV to audio, build ICP-based targeting, and drive the learning loop to improve spend efficiency.

This on-site role at our San Mateo HQ requires strong data analysis, creativity, and a clear point of view on what makes campaigns perform. You will lead with ownership of budget and measurement, collaborating with creative and growth teams to shape Verkada’s market