Growth Marketing

Quiet Capital; San Mateo (CA); On-site; USD 175,000 - 195,000; Full time

Benefits offered by this job

Healthcare programs with 100% coverage for employees

Paid parental leave and fertility benefits

Flexible PTO

Wellness/fitness benefits

Daily healthy lunches

Job summary

Verkada is seeking a Growth Manager to lead marketing strategies and pipeline generation efforts in San Mateo, California. This high-autonomy role involves designing ABM programs and collaborating with cross-functional teams to optimize user engagement and drive company growth. Candidates must have 4-8 years of B2B marketing experience, strong data analysis skills, and the ability to execute large-scale campaigns. The annual salary for this position ranges from $175,000 to $195,000 USD.

Qualifications

• 4-8 years of experience in B2B marketing, biz ops, strategic consulting, or a startup.
• 2+ years of marketing experience, including B2C marketing.
• Demonstrated ability to work cross-functionally with sales and marketing teams.

Responsibilities

• Develop and implement strategies for pipeline generation through ABM.
• Design a scalable framework for automated marketing campaigns.
• Manage the full lifecycle of marketing campaigns from planning to analysis.

Skills

B2B marketing

Data analysis

Cross-functional collaboration

Campaign optimization

SQL

Excel

Job description

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

Overview

We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing campaigns. Ideal backgrounds include Growth Marketing, Demand Generation, Enterprise Marketing, Revenue Marketing: Experience in content creation and ideating campaigns that drive pipeline growth, with a focus on innovative and scalable marketing strategies. You could also be the first marketers at small startups or at an equivalent technical role like biz ops/strategy with experience building from 0 to 1.

About the Role

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Growth Manager, you’ll be part of a high-performing team with backgrounds spanning investment banking, consulting, marketing, and high-growth startups. In this role, you’ll lead pipeline generation and acquisition strategy for Verkada’s core product suite. You’ll build and execute account-based marketing (ABM) programs and work closely with sales leadership to shape and scale our go-to-market strategy. This is a highly visible, high-autonomy role that offers the opportunity to directly influence Verkada’s growth in one of our most strategic verticals.

This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week (with flexible hours).

What You’ll Do

• Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through ABM and scaled outreach. Execute experiments to deliver, target, and run strategies that drive direct revenue impact.
• Scalable Infrastructure: Design and manage a scalable, repeatable framework for automated campaigns. Ensure seamless execution across multiple marketing channels to maximize impact and performance.
• Audience & Data Strategy: Own the data strategy for audience segmentation, intent signal identification, and the optimization of demand capture programs. Leverage data to create highly targeted marketing efforts that drive engagement and conversions.
• Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
• Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Drive alignment on priorities and share insights to refine strategies.
• Performance Monitoring & Insights: Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.

What You Bring

• 4-8 years of experience in B2B marketing, biz ops, strategic consulting, a startup or equivalent, highly preferred
• 2+ years of marketing experience or equivalent including B2C marketing
• Demonstrated ability to collaborate cross-functionally with sales, marketing operations and product teams
• Proficiency in data analysis, knowledge of SQL and Excel preferred
• Experience managing large-scale marketing campaigns and optimizing performance

US Employee Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well‑being needs – Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Fertility stipend
• Wellness/fitness benefits
• Healthy lunches provided daily

Additional Information

You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs).

Below is the annual on‑target earnings (OTE) range for full‑time employees for this position, comprised of base compensation and commissions (if applicable).

$175,000 - $195,000 USD

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.