Growth Marketing Lead - SaaS & AI Platform

Onit, Inc.; Oregon; Hybrid; USD 92,000 - 115,000; Full time

Benefits offered by this job

Health Coverage Choices

401(k) with company match

Flexible PTO and holidays

Family leave and caregiver support

Life and disability insurance

Voluntary benefits (HSA, FSA, etc.)

Volunteer day

Job summary

Onit, Inc. is seeking a results-driven marketer in the United States (Oregon) to lead performance-driven demand generation. You will own GTM strategy, manage paid and organic campaigns, and optimize the funnel from landing pages to trial requests.

Responsibilities include lifecycle programs, analytics dashboards, and cross-functional collaboration with Sales, Product Marketing, and Rev Ops. This role offers a competitive base salary with annual bonus opportunities.

Qualifications

• 5+ years in B2B marketing with focus on performance, demand generation, or growth marketing (SaaS/tech preferred).
• Proven track record managing paid digital programs with measurable pipeline.
• Hands-on CRO and testing with data-driven decisions.
• Strong marketing metrics knowledge: CAC, ROAS, funnel conversion, attribution.
• Proficient in HubSpot and Salesforce; analytics tools including Google Analytics.

Responsibilities

• Own go-to-market plan, budget, and results for product marketing initiatives.
• Plan and optimize paid search, social, display, and retargeting campaigns; support SEO.
• Improve funnel and conversion across pages, trials, and demos with A/B tests.
• Build lifecycle and demand programs: email, nurture, and retargeting to move leads to sales-ready.
• Manage budgets, agencies, and tools; track CAC, cost per opportunity, ROAS, and payback.
• Create dashboards and reporting on MQLs, pipeline, and revenue; translate insights into actions.
• Maintain an experimentation roadmap across channels and messaging; share learnings.
• Collaborate with Sales, Product Marketing, and Rev Ops on messaging, lead quality, and attribution.

Skills

B2B marketing

Performance marketing

Conversion rate optimization

Marketing analytics

Cross-functional collaboration

Communicational skills

Tools

HubSpot

Salesforce

Google Analytics

Job description

Onit, Inc. is seeking a results-driven marketer in the United States (Oregon) to lead performance-driven demand generation. You will own GTM strategy, manage paid and organic campaigns, and optimize the funnel from landing pages to trial requests.

Responsibilities include lifecycle programs, analytics dashboards, and cross-functional collaboration with Sales, Product Marketing, and Rev Ops. This role offers a competitive base salary with annual bonus opportunities.