Growth Marketing Lead - PPC & SEO

Blacksmith Agency LLC; San Antonio (TX); Remote; USD 150,000 - 220,000; Full time

Job summary

Blacksmith Agency is seeking a Head of Performance Marketing to steer our PPC and SEO practice across multifamily, B2B, and technical verticals. You will lead two strategists, own channel strategy, and decide budget allocation as accounts scale.

You will be client-facing when needed and set the quality bar for audits and reporting. This is a management seat requiring 7+ years across paid media and SEO, with strong experience in Google Ads, GA4, Search Console, and Meta/Microsoft Ads.

Qualifications

• 7+ years across paid media and SEO with multi-channel ownership.
• Experience leading strategists and owning channel strategy and budgets.
• Strong client-facing presence and accountability for results.
• Agency experience managing multiple accounts simultaneously.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Lead PPC and SEO strategists, setting quality standards and reviews.
• Ensure honest reporting and GA4 accuracy across client work.
• Be the client-facing owner when accounts underperform.
• Own hiring plans and first-round interviews for the department.

Skills

Team leadership

Paid media

SEO

Budget management

Client facing

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Head of Performance Marketing to steer our PPC and SEO practice across multifamily, B2B, and technical verticals. You will lead two strategists, own channel strategy, and decide budget allocation as accounts scale.

You will be client-facing when needed and set the quality bar for audits and reporting. This is a management seat requiring 7+ years across paid media and SEO, with strong experience in Google Ads, GA4, Search Console, and Meta/Microsoft Ads.