Growth Marketing Lead — Performance & Creative Studio

Mirage; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

401K with employer match

Commuter Benefits

Catered lunch several days a week

Dinner stipend for late work

Grubhub subscription

Health & Wellness Perks

Team offsites and monthly events

Generous PTO

Job summary

Mirage, an AI-native video platform, is seeking a Growth Marketing Manager to supervise performance advertising, creative strategy, and analytics. You will own briefs and leverage performance data to develop, test, and scale campaigns.

You’ll collaborate with Performance Marketing and Creative teams, work with top global creators, and partner with Product and Growth to drive a full-funnel approach that delivers measurable business results.

Qualifications

• 4+ years in performance or growth marketing with a strong creative skillset.
• Deep understanding of paid social algorithms and full-funnel performance.
• Experience writing creative hypotheses and briefs.
• Experience working with global creators and influencers.

Responsibilities

• Create performance ads and help develop creative testing frameworks for paid social platforms, aligning with the performance team to deliver on business objectives.
• Drive the creative testing roadmap — prioritizing hypotheses, sequencing concepts, and balancing net-new swings with iterations on proven winners.
• Own creative performance analysis end to end–build dashboards, diagnose funnel drop-offs, and pinpoint patterns across concepts, hooks, and formats.
• Drive hypothesis-driven creative briefs for creators, agencies, and internal teams, developing new concepts and iterations.
• Work closely with video editors, designers, and creators to execute a high-volume of direct-response creative and review scripts and edits.
• Collaborate with influencer marketing on creator sourcing and criteria, managing outreach and contracts to meet brand standards.
• Collaborate with product, design, and cross-functional stakeholders to ensure a full-funnel approach to reach new and core audiences.
• Support marketing campaigns and product launches from concept to execution.

Skills

Performance marketing

Creative testing

Paid social advertising

Analytics

Google Sheets / Excel

Influencer marketing

Cross-functional collaboration

Adaptable mindset

Tools

AI tools

Reporting dashboards

Job description

Mirage, an AI-native video platform, is seeking a Growth Marketing Manager to supervise performance advertising, creative strategy, and analytics. You will own briefs and leverage performance data to develop, test, and scale campaigns.

You’ll collaborate with Performance Marketing and Creative teams, work with top global creators, and partner with Product and Growth to drive a full-funnel approach that delivers measurable business results.