Performance Marketing Lead — Drive ROI & Growth

Imaginuity; Dallas (TX); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Short-Term Disability

401k Match

PTO 6 weeks

Annual Bonus

Referral Program

Casual Dress

Snacks & Beverages

Professional Development

Job summary

Imaginuity is seeking a Performance Marketing Lead to translate client objectives into integrated paid media strategies across digital and traditional channels. You will own campaign performance, client communications, and revenue growth, reporting to the Performance Marketing Manager.

Ideal candidates have 2-3 years in paid media, with hands-on experience across Google Ads, Meta, and other platforms. You will partner with clients and internal teams to plan, buy, execute, and optimize campaigns

Qualifications

• 2-3 years of hands-on experience in paid media, performance marketing, or integrated media planning and buying.
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field preferred.
• Proven experience managing and optimizing campaigns across platforms such as Google Ads, Meta, and other paid channels.

Responsibilities

• Translate client objectives into KPI-driven, cross-channel media strategies aligned to budget and growth targets.
• Develop data-informed media plans and investment scenarios using research and tools, including AdScience, to create recommendations and investment scenarios.
• Optimize and recommend paid campaigns across channels to drive measurable performance outcomes.
• Monitor performance data, analyze trends, and implement ongoing optimizations to improve ROI.
• Manage budgets, pacing, and allocations to maximize efficiency and scale investment based on results.
• Own monthly reporting and communicate clear, actionable insights that connect media performance to business impact.
• Build and maintain strong client relationships, acting as a trusted media and performance advisor.
• Lead renewal conversations, scope expansions, and upsell proposals with data-driven insights.

Skills

Paid media

Analytics

Cross-channel planning

Budget management

Education

Bachelor's degree

Tools

AdScience

Google Ads

Meta

Job description

Imaginuity is seeking a Performance Marketing Lead to translate client objectives into integrated paid media strategies across digital and traditional channels. You will own campaign performance, client communications, and revenue growth, reporting to the Performance Marketing Manager.

Ideal candidates have 2-3 years in paid media, with hands-on experience across Google Ads, Meta, and other platforms. You will partner with clients and internal teams to plan, buy, execute, and optimize campaigns