Growth Marketing Manager

Mirage; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

401K with employer match

Commuter Benefits

Catered lunch several days a week

Dinner stipend for late work

Grubhub subscription

Health & Wellness Perks

Team offsites and monthly events

Generous PTO

Job summary

Mirage, an AI-native video platform, is seeking a Growth Marketing Manager to supervise performance advertising, creative strategy, and analytics. You will own briefs and leverage performance data to develop, test, and scale campaigns.

You’ll collaborate with Performance Marketing and Creative teams, work with top global creators, and partner with Product and Growth to drive a full-funnel approach that delivers measurable business results.

Qualifications

• 4+ years in performance or growth marketing with a strong creative skillset.
• Deep understanding of paid social algorithms and full-funnel performance.
• Experience writing creative hypotheses and briefs.
• Experience working with global creators and influencers.

Responsibilities

• Create performance ads and help develop creative testing frameworks for paid social platforms, aligning with the performance team to deliver on business objectives.
• Drive the creative testing roadmap — prioritizing hypotheses, sequencing concepts, and balancing net-new swings with iterations on proven winners.
• Own creative performance analysis end to end–build dashboards, diagnose funnel drop-offs, and pinpoint patterns across concepts, hooks, and formats.
• Drive hypothesis-driven creative briefs for creators, agencies, and internal teams, developing new concepts and iterations.
• Work closely with video editors, designers, and creators to execute a high-volume of direct-response creative and review scripts and edits.
• Collaborate with influencer marketing on creator sourcing and criteria, managing outreach and contracts to meet brand standards.
• Collaborate with product, design, and cross-functional stakeholders to ensure a full-funnel approach to reach new and core audiences.
• Support marketing campaigns and product launches from concept to execution.

Skills

Performance marketing

Creative testing

Paid social advertising

Analytics

Google Sheets / Excel

Influencer marketing

Cross-functional collaboration

Adaptable mindset

Tools

AI tools

Reporting dashboards

Job description

Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would — dramatically improving productivity for experienced teams, while making video creation accessible to anyone.

We’re an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you’ll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression.

More about us

Product (Captions by Mirage)

Research (Our Models and Agents)

Updates (Mirage on X / twitter)

TechCrunch, Forbes AI 50, Fast Company (press)

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

About the role:

We’re looking for a Growth Marketing Manager to supercharge our performance advertising and lead our performance creative strategy & analytics efforts. In this role, you’ll own creative briefs and how we use creative insights, performance data, and market research to develop, test, and scale high-performing ad campaigns.

You’ll partner closely with our Performance Marketing and Creative teams to identify what’s working, uncover new creative opportunities, and translate performance insights into actionable creative strategy. You’ll also collaborate with top global creators and work cross-functionally across Product, Creative, and Growth to produce impactful video and static ads that drive meaningful business results.

Key Responsibilities:

• Create performance ads and help develop creative testing frameworks for paid social platforms, aligning closely with the performance team to deliver on business objectives


• Drive the creative testing roadmap — prioritizing hypotheses, sequencing concepts, and balancing net-new swings with iterations on proven winners


• Own creative performance analysis end to end–build dashboards, diagnose funnel drop-offs, and pinpoint patterns across concepts, hooks, and formats–to systematically improve creative hit rate


• Drive hypothesis-driven creative briefs for creators, agencies, and internal teams, with an understanding on how to develop both new concepts and creative iterations


• Work closely with video editors, designers, and creators to execute and deliver a high-volume of direct-response creative, including reviews of scripts and video edits.


• Collaborate with influencer marketing on creator sourcing and creator criteria, working together on identifying new partners, managing outreach, negotiating contracts, and guiding ad production to meet our high brand standards


• Collaborate with product, design, and other cross functional stakeholders to ensure a full-funnel approach to reaching both new and core audiences


• Support marketing campaigns and product launches from concept to execution

Requirements:

• Minimum 4+ years experience as a performance marketer or growth marketer with strong creative skillset


• Deep understanding of paid social algorithms and full-funnel performance, with the analytical instincts to diagnose what's driving results.


• Direct experience in developing creative hypotheses and writing executional creative briefs.


• Deep understanding of digital marketing principles and social media platforms, like Meta, TikTok, Youtube, and Linkedin


• Fluent with AI tools and comfortable building lightweight systems including reporting, tagging taxonomies, automated workflows to move faster and scale creative output


• Strong proficiency in Google Sheets or Microsoft Excel


• Strong project management and organizational skills


• Experience working with global creators and influencers


• Self starter with an adaptable mindset and passion for innovation

Benefits:

• Comprehensive medical, dental, and vision plans


• 401K with employer match


• Commuter Benefits


• Catered lunch multiple days per week


• Dinner stipend every night if you're working late and want a bite!


• Grubhub subscription


• Health & Wellness Perks


• Multiple team offsites per year with team events every month


• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.