Growth Marketing Lead, Multi-Channel DTC

HelloFresh; New York (NY); On-site; USD 151,000 - 183,000; Full time

Benefits offered by this job

401k match

Generous PTO

Parental leave 16 weeks

Health benefits

Tuition reimbursement

Subscription discount 85%

Employee resource groups

Equity plan eligibility

Job summary

HelloFresh in New York is seeking an Associate Director, Growth Marketing to own the acquisition engine end to end, reporting to the CMO. You will manage a large multi-channel budget and drive ROI, CAC, and acquisition volume while leading a small team and external partners.

You will build scalable growth programs across paid social, search, display, affiliate, influencer, direct mail, and CTV, design tests, and present performance to senior leadership on a regular cadence.

Qualifications

• 6+ years in growth/performance marketing and owning a budget
• Experience managing multi-channel acquisition with profitable unit economics
• Experience conducting funnel diagnostics and CRO/landing page testing
• Experience running incrementality tests and marketing measurement
• Strong understanding of ROI, CAC, CPM, CVR, LTV and translating them into budget decisions
• Excellent communication, presentation, and leadership of teams or agencies

Responsibilities

• Own a large DTC marketing budget and steer spend across channels
• Be accountable for ROI, CAC, and conversion volume across key acquisition channels
• Manage strategy and execution for a diversified mix of channels including paid social, search, display, affiliate, influencer, direct mail, CTV
• Own relationships with vendors, agencies, freelancers, affiliates, and hold partners accountable
• Design and run tests across creative, discounts, and landing pages with documented results
• Partner cross-functionally with Creative, Tech, Analytics, and CRM teams
• Build and maintain reporting that tracks performance against targets and surface opportunities to leadership
• Present performance, plans, and recommendations to senior leadership regularly
• Hands-on involvement in performance analysis and vendor onboarding when needed

Skills

Growth marketing

Paid social

Analytics

Budget management

Cross-functional leadership

Tools

GA4

Tableau

SQL

Google Sheets

Job description

HelloFresh in New York is seeking an Associate Director, Growth Marketing to own the acquisition engine end to end, reporting to the CMO. You will manage a large multi-channel budget and drive ROI, CAC, and acquisition volume while leading a small team and external partners.

You will build scalable growth programs across paid social, search, display, affiliate, influencer, direct mail, and CTV, design tests, and present performance to senior leadership on a regular cadence.