Head of Growth (AD), Pets Table

HelloFresh; New York (NY); On-site; USD 151,000 - 183,000; Full time

Benefits offered by this job

401k match

Generous PTO

Parental leave 16 weeks

Health benefits

Tuition reimbursement

Subscription discount 85%

Employee resource groups

Equity plan eligibility

Job summary

HelloFresh in New York is seeking an Associate Director, Growth Marketing to own the acquisition engine end to end, reporting to the CMO. You will manage a large multi-channel budget and drive ROI, CAC, and acquisition volume while leading a small team and external partners.

You will build scalable growth programs across paid social, search, display, affiliate, influencer, direct mail, and CTV, design tests, and present performance to senior leadership on a regular cadence.

Qualifications

• 6+ years in growth/performance marketing and owning a budget
• Experience managing multi-channel acquisition with profitable unit economics
• Experience conducting funnel diagnostics and CRO/landing page testing
• Experience running incrementality tests and marketing measurement
• Strong understanding of ROI, CAC, CPM, CVR, LTV and translating them into budget decisions
• Excellent communication, presentation, and leadership of teams or agencies

Responsibilities

• Own a large DTC marketing budget and steer spend across channels
• Be accountable for ROI, CAC, and conversion volume across key acquisition channels
• Manage strategy and execution for a diversified mix of channels including paid social, search, display, affiliate, influencer, direct mail, CTV
• Own relationships with vendors, agencies, freelancers, affiliates, and hold partners accountable
• Design and run tests across creative, discounts, and landing pages with documented results
• Partner cross-functionally with Creative, Tech, Analytics, and CRM teams
• Build and maintain reporting that tracks performance against targets and surface opportunities to leadership
• Present performance, plans, and recommendations to senior leadership regularly
• Hands-on involvement in performance analysis and vendor onboarding when needed

Skills

Growth marketing

Paid social

Analytics

Budget management

Cross-functional leadership

Tools

GA4

Tableau

SQL

Google Sheets

Job description

At HelloFresh Group, we are on a mission to revolutionize the way people and pets eat. The Pets Table is passionate about providing every dog—the long-haired, the short-legged, and the spotted alike—a seat at the table, with healthy recipes developed with vets and made from wholesome ingredients that humans trust. We’re incubated within the HelloFresh Group, which provides us the agility of a startup with the resources and support of a global organization.

We are looking for a strategic and hands‑on Associate Director, Growth Marketing to own our acquisition engine end to end. Reporting to the CMO, it’s a unique opportunity to be a key part of one of the fastest growing pet brands while getting the infrastructure and support of HelloFresh Group (a leader in human food commerce).

You will own the bottoms‑up marketing budget and plan, steer spend across a diversified channel portfolio, and be directly accountable for growth outcomes (ROI, CAC, Acquisition volume, etc.). You’ll manage a small team as well as external agencies and partners, and work cross‑functionally to make sure our growth strategy is aligned with the broader business. If you’re a builder who’s equally comfortable steering a budget model and getting into the weeds of a campaign, this is the perfect role for you.

You will…

• Own a large DTC marketing budget and steer spend allocation across channels to hit growth and efficiency targets
• Be accountable for core growth outcomes (ROI, CAC, and conversion volume) across key acquisition channels
• Sit across and manage strategy and execution for a diversified mix of channels including paid social, search, display, affiliate, influencer, direct mail, CTV and more
• Own relationships with external vendors, agencies, freelancers, affiliates, setting expectations and holding partners accountable for performance
• Identify, test, and scale new/emerging channels and growth opportunities to diversify acquisition
• Design and run tests across creative, discounts, and landing pages — clearly documenting results and building business cases that quantify impact
• Partner cross‑functionally with Creative, Tech, Analytics, and CRM teams
• Build and maintain reporting that tracks performance against targets, surfacing key trends and strategic opportunities to leadership
• Present performance, plans, and recommendations to senior leadership on a regular cadence
• Jump in hands‑on where needed, whether that’s digging into a performance anomaly, onboarding a new vendor, creating Meta ads yourself

You are…

• Passionate: you get excited by driving growth and scaling up brands (and you love pets!)
• A Marketing Generalist: you know what works and what doesn’t. You’ve scaled brands’ budgets and know how to structure ad accounts to achieve profitable growth. You’ve managed 3 or more paid marketing channels with profitable unit economics
• A Paid Social Wizard: You live and breathe Meta Ads Manager and know how to scale brands through Paid Social ads
• Analytical: data is your friend; you’re able to translate numbers into decisions and strategy. You naturally frame ideas and initiatives in terms of core marketing metrics, not just gut feel
• Customer‑centric: you understand our customer and can put yourself in their shoes. You consume media with a marketing mindset and apply inspiration to your own work
• Adaptable: you can context‑switch quickly without losing quality or momentum

Resourceful: you work well both in a team setting and autonomously. You don’t need to wait for clear instructions before you can take action and launch successful initiatives

• Comfortable with ambiguity: you can build structure and process where it doesn’t exist
• Entrepreneurially Minded: you have vision, passion, and imagination; you are not afraid to challenge the status quo

You have…

• A love for dogs
• 6+ years in growth/performance marketing, including experience owning a marketing budget; background in D2C (subscription a plus)
• Direct experience managing a multi‑channel acquisition mix (hands‑on‑keyboard paid social and search experience required; affiliate, display, podcast, influencer, direct mail a strong plus)
• Experience conducting funnel diagnostics and running CRO and landing page testing
• Experience running incrementality tests and a general interest in marketing measurement
• Strong creative intuition — you know what ads work; you can form sound hypotheses for why an ad performed or underperformed
• Experience managing people and/or external agencies or partners
• A strong understanding of performance marketing metrics (ROI, CAC, CPM, CVR, LTV) and how to translate them into budget decisions
• Excel/Google Sheets mastery, GA4 proficiency; Tableau proficiency and basic SQL knowledge are a plus
• You are AI native and have Claude Code, Codex and/or agentic marketing experience
• Strong communication, writing, and presentation skills, with experience presenting to senior leadership
• An obsession with growth and building things, and a positive mindset toward challenges and new opportunities

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast‑paced, mission‑driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$151,200—$183,000 USD

This position is also eligible for the HelloFresh equity plan.