Growth Marketing Lead - Mobile & Subscriptions

Sig-Sauer,-Inc; Newington (NH); On-site; USD 120,000 - 180,000; Full time

Job summary

SIG SAUER, Inc. is seeking a Lead Growth Marketer for SIG CONNECT, our mobile training platform. The role drives acquisition, engagement, retention, and subscriptions with a hands-on approach to testing, content creation, and performance optimization.

You will collaborate with Product, Engineering, Design, Sales, and Marketing to scale digital growth initiatives and establish repeatable acquisition programs that deliver measurable business impact.

Qualifications

• 7+ years of digital marketing or growth marketing experience.
• Experience scaling consumer mobile apps, subscription businesses, SaaS products, or other digital products.
• Experience with mobile growth strategies including app acquisition, ASO, lifecycle marketing, and subscription conversion.
• Strong expertise in paid acquisition and performance marketing.
• Experience with modern marketing and product analytics platforms such as GA4, Firebase, AppsFlyer, RevenueCat, HubSpot, Klaviyo, or similar tools.
• Experience building social-first content and creator programs.
• Demonstrated success improving growth metrics through experimentation and optimization.
• Excellent written and verbal communication skills with ability to influence cross-functional teams.

Responsibilities

• Develop and execute growth initiatives across acquisition, engagement, retention, and subscriptions.
• Identify opportunities across paid, organic, influencer, partnership, and lifecycle channels.
• Own the customer lifecycle including onboarding, in-app messaging, promotions, lifecycle marketing, and win-back campaigns.
• Collaborate with Product, Engineering, Design, Sales, Customer Success, and Marketing to launch growth initiatives.
• Manage and optimize growth channel investments across Meta, Google, YouTube, TikTok, Reddit, and emerging platforms.
• Improve CAC, conversion rates, and marketing efficiency through testing and CRO.
• Develop scalable social-first content strategies and video/creator content programs.
• Identify, test, and scale creator/influencer partnerships for measurable growth.
• Drive SEO and AI search strategies to improve organic acquisition.
• Measure performance with data, using AI tools to accelerate content creation and optimization.

Skills

Growth marketing

Paid acquisition

Content strategy

Analytics

A/B testing

Cross-functional collaboration

AI tools

Project management

Mobile apps growth

Subscription growth

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Firebase

AppsFlyer

RevenueCat

HubSpot

Klaviyo

ASO

Job description

SIG SAUER, Inc. is seeking a Lead Growth Marketer for SIG CONNECT, our mobile training platform. The role drives acquisition, engagement, retention, and subscriptions with a hands-on approach to testing, content creation, and performance optimization.

You will collaborate with Product, Engineering, Design, Sales, and Marketing to scale digital growth initiatives and establish repeatable acquisition programs that deliver measurable business impact.