Growth Marketing Lead, Issuing & VAS Solutions

Visa; San Francisco (CA); Hybrid; USD 135,000 - 215,000; Full time

Job summary

Visa is seeking Marketing Managers to lead North America VAS marketing programs, driving demand generation, client engagement, and cross-functional collaboration across issuing, processing, core banking, and risk solutions. You will align with regional sales, product, GTM, and executive leadership to translate priorities into growth plans.

The role emphasizes localization of content for regional markets, data-driven performance tracking, and collaboration with global teams to optimize

Qualifications

• Bachelor's degree required, or higher degree with relevant experience.
• 8+ years progressive experience in B2B marketing or communications, preferably in Financial Services, Payments, or Technology.
• Ability to engage, influence and partner with senior business leaders and cross-functional teams.
• Strong understanding of financial services audiences and risk management stakeholders.

Responsibilities

• Lead regional VAS Growth Marketing programs with a focus on demand generation and market education.
• Build marketing programs that generate measurable pipeline and drive account engagement.
• Collaborate with regional sales, product, GTM, and executive leaders to align programs with goals.
• Translate priorities into growth marketing plans and develop region-specific materials.
• Own measurement and reporting of portfolio marketing performance and ROI.

Skills

5+ years marketing experience

Executive presence

Strong written and verbalcommunication

Cross-functional collaboration

Engage with senior leaders

Data-driven decisions

Global collaboration

Marketing strategy & demand generation

Education

Bachelor's Degree

Advanced Degree (MBA, etc)

PhD (optional)

Job description

Visa is seeking Marketing Managers to lead North America VAS marketing programs, driving demand generation, client engagement, and cross-functional collaboration across issuing, processing, core banking, and risk solutions. You will align with regional sales, product, GTM, and executive leadership to translate priorities into growth plans.

The role emphasizes localization of content for regional markets, data-driven performance tracking, and collaboration with global teams to optimize