Issuing Solutions Growth Marketing Manager

Visa; San Francisco (CA); Hybrid; USD 135,000 - 215,000; Full time

Job summary

Visa is seeking Marketing Managers to lead North America VAS marketing programs, driving demand generation, client engagement, and cross-functional collaboration across issuing, processing, core banking, and risk solutions. You will align with regional sales, product, GTM, and executive leadership to translate priorities into growth plans.

The role emphasizes localization of content for regional markets, data-driven performance tracking, and collaboration with global teams to optimize

Qualifications

• Bachelor's degree required, or higher degree with relevant experience.
• 8+ years progressive experience in B2B marketing or communications, preferably in Financial Services, Payments, or Technology.
• Ability to engage, influence and partner with senior business leaders and cross-functional teams.
• Strong understanding of financial services audiences and risk management stakeholders.

Responsibilities

• Lead regional VAS Growth Marketing programs with a focus on demand generation and market education.
• Build marketing programs that generate measurable pipeline and drive account engagement.
• Collaborate with regional sales, product, GTM, and executive leaders to align programs with goals.
• Translate priorities into growth marketing plans and develop region-specific materials.
• Own measurement and reporting of portfolio marketing performance and ROI.

Skills

5+ years marketing experience

Executive presence

Strong written and verbalcommunication

Cross-functional collaboration

Engage with senior leaders

Data-driven decisions

Global collaboration

Marketing strategy & demand generation

Education

Bachelor's Degree

Advanced Degree (MBA, etc)

PhD (optional)

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

Marketing Managers are responsible for the planning and implementation of projects that support the marketing function. The role involves working individually or with a team to recommend actions, schedule and plan projects, analyze economic considerations, estimate costs, and manage projects to completion.

All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.

Key Responsibilities

• Serve as the primary marketingcommercialization lead forVisaValue Added Servicesbanking andissuingsolutions portfolio in North America, providing market intelligence, customer insights, and strategic recommendations to informproduct, GTM, and growth priorities.
• Drive and deliver regional VAS Growth Marketing programs with a focus in demand generation and market education for Issuing and Risk and Identity Solutions
• Build marketing programs that generate measurable pipeline and drive account engagement to deepen client relationships and expand solution adoption
• Collaborate closely with regional sales, product,GTM,and executive leaders across the VAS and Financial Services ecosystem to align marketing programs with business goals, drive net new revenue opportunities, and cross-sell and upsell solutions.
• Translate Business Unit, Solutions andProduct priorities into actionablegrowthmarketing plans,leveragingcontent and best practices to drive awareness, demand generation, and partner engagement across Issuing, Processing, Core Banking, Loyalty, Digital, and Risk and Identity solutions.
• Identifymarket opportunities, competitive trends, and client requirements to deliver effective marketingprogramsdriving revenue creation and pipeline progression. Partner with business stakeholders to deliver sales enablement and value prop messaging.
• Lead thealignmentand execution of key industry and Visa-hosted eventsto business priorities,including pre-event positioning, onsite activation, and post-event follow-up to maximize client engagement and pipeline growth
• Content Localization and Development -Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs and develop region-specific materials to support sales and partner conversations.
• Own measurement and reporting of portfolio marketing performance, tracking pipeline contribution, revenue influence, account engagement, and solution adoption. Leverage data-driven insights tooptimizemarketing investments, improve business outcomes, and inform portfolio growth decisions.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA,JD, MD) or up to 3 years of relevant experience with a PhD
• Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams.
• Strong understanding of the financial services audience, including banks, issuers, processors, fintech's, and risk management stakeholders.
• Executive presence with outstanding written and verbal communication skills withability to present and influence at all levels.
• Highly collaborative, energetic, and solutions-oriented, adds value to team and organizational culture.
• Strong organizational, analytical, and problem-solving skills, data-driven with a focus on measurable business outcomes.
• Culturally aware, with experience working across global and regional teams.
• 8plus years of progressively responsible experience in B2B marketing or communications, preferably within Financial Services, Payments, or Technology sectors.
• Deep experience in marketing strategy, go-to-market planning, demand generation, and launching new products and solutions.

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $134,600.00 to $ 215,300.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.