Regional Growth Marketing Analyst (B2B)

Visa; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Visa is seeking an Analyst in Regional Growth Marketing to support analytics, budgeting, and program execution for Value-Added Services across a defined region. You’ll partner with Marketing, Sales, GTM, Finance, and Operations to drive data-informed decisions and allocate resources efficiently.

The role emphasizes pipeline visibility, executive reporting, and collaboration with partners and central teams. US-based applicants will work on growth initiatives with a global impact.

Qualifications

• 3+ years of experience in marketing analytics, growth marketing, commercial planning, partner marketing, revenue operations, or business analysis for B2B technology, SaaS, fintech, payments, or financial services.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
• Experience developing executive-level reporting, dashboards, and presentations.
• Familiarity with AI tools used in marketing workflows is an advantage - including large language models for research and content drafting.

Responsibilities

• Support the planning and execution of regional growth marketing programs, including executive engagement events, industry conference activations, digital campaigns, account-based marketing initiatives, and partner programs.
• Partner with Sales, GTM, Finance, Operations, and Marketing teams to align priorities and reporting.
• Conduct install base, customer, segment, and whitespace analysis to support retention and expansion strategies.
• Manage pre-event and post-event processes: attendee communications, briefing materials, follow-up coordination, and CRM updates.
• Develop region-specific collateral - event materials, sales support content, program recaps - in coordination with creative and content teams.
• Track and report on program performance against defined KPIs - pipeline influenced, account engagement, event ROI, and campaign metrics.

Skills

Pipeline management

Account-based marketing

Revenue attribution

Funnel analytics

Executive reporting

AI tools in marketing workflows

Cross-functional collaboration

Communication

Education

Bachelor's degree in business, Marketing, Finance, Economics, Statistics, Analytics, or related field

Tools

Power BI

Tableau

Marketo

Adobe

Microsoft Dynamics

Job description

Visa is seeking an Analyst in Regional Growth Marketing to support analytics, budgeting, and program execution for Value-Added Services across a defined region. You’ll partner with Marketing, Sales, GTM, Finance, and Operations to drive data-informed decisions and allocate resources efficiently.

The role emphasizes pipeline visibility, executive reporting, and collaboration with partners and central teams. US-based applicants will work on growth initiatives with a global impact.