Global VP, Lifecycle Marketing & Growth

Visa; San Francisco (CA); On-site; USD 258,000 - 452,000; Full time

Job summary

Visa is hiring a Vice President, Lifecycle Marketing, Global Marketing Services, to scale Lifecycle Marketing as a core growth engine. You will set the global vision, build a differentiated offering, and drive commercialization across acquisition, onboarding, usage, retention and re-engagement.

This global role partners with Product, Data, Technology, VCA, Sales and Finance to deliver measurable growth for Visa’s clients. Strong leadership and executive presence are essential for success.

Qualifications

• 12+ years of work experience with a bachelor’s degree or 10+ years with an advanced degree
• Experience in lifecycle marketing, CRM, and growth marketing
• Proven leadership in a global, multi-region environment
• Strong client-facing and executive communication skills

Responsibilities

• Set vision and multi-year roadmap for Lifecycle Marketing as a global practice
• Own the end-to-end offering and value proposition across regions
• Build a productized portfolio spanning acquisition, onboarding, activation, engagement, and retention
• Drive AI-enabled capabilities integration with product, data, and technology teams
• Lead global go-to-market plays, enablement, and client-facing materials
• Develop partnerships and pursue strategic collaboration opportunities
• Represent the practice in C-suite discussions and drive revenue growth

Skills

Lifecycle marketing

CRM

Performance marketing

Growth marketing

Customer engagement

Marketing technology

Leadership

Strategy & roadmap

Global/matrix leadership

Education

Bachelor’s degree in Marketing or Business

MBA or other advanced degree

Job description

Visa is hiring a Vice President, Lifecycle Marketing, Global Marketing Services, to scale Lifecycle Marketing as a core growth engine. You will set the global vision, build a differentiated offering, and drive commercialization across acquisition, onboarding, usage, retention and re-engagement.

This global role partners with Product, Data, Technology, VCA, Sales and Finance to deliver measurable growth for Visa’s clients. Strong leadership and executive presence are essential for success.