Growth Marketing Lead (Hybrid) - Demand Gen & Alumni

Texas Coffee School; Arlington (TX); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Texas Coffee School is seeking a Growth Marketing Specialist to own demand generation and alumni engagement from our Arlington, TX campus. The role emphasizes organic social delivery, short‑form video, community building, and revenue‑driven content.

You will create, publish, and optimize campaigns across channels, then extend impact by building an alumni program and a referral engine. This hybrid full‑time role grows with proven results and hands‑on execution.

Qualifications

• 3 to 6 years of hands‑on marketing experience across multiple channels.
• Portfolio showing organic social content and short‑form video you’ve personally created.
• Experience developing and executing social media strategies, managing community engagement, and using data to improve performance.
• A track record of marketing work that contributed to measurable business results. You can explain what you created, how it performed, and what you learned.
• Strong writing, design, and brand judgment, with the ability to create content that converts, not just communicate.
• Hands‑on experience building and executing email campaigns.
• Strong analytical skills, including Google Analytics, email and social reporting, and conversion data.
• Systems thinking. You can recognize opportunities to build customer relationships and generate revenue beyond an initial purchase.
• Self‑directed, organized, and comfortable taking ownership without constant oversight.
• Coffee industry experience and paid search experience are strong pluses.

Responsibilities

• Own organic social media strategy and execution, creating content that builds awareness, engages our audience, and drives qualified interest in our classes.
• Personally plan, shoot, edit, and publish short‑form video and other social content, using performance data to guide what you create next.
• Manage community engagement, building relationships with prospective students, current students, and alumni.
• Help drive enrollment strategy across channels and improve the funnel from first touch through registration.
• Build and run email campaigns, including copywriting, segmentation, automation, and performance analysis.
• Support SEO and website content that drives organic traffic and registrations.
• Collaborate with our external paid media partner on strategy, messaging, targeting, and performance.
• Identify and test new demand generation opportunities while protecting and evolving our brand.
• Build a structured system for engaging alumni at every stage, from pre‑opening through established business owner.
• Identify what graduates need and would pay for, creating valuable content, outreach, and offers that keep them connected to Texas Coffee School.
• Launch a referral program that turns successful graduates into a source of qualified leads.

Skills

Marketing strategy

Content creation

Social media management

Video production

Email marketing

Analytics

Tools

Google Analytics

Email platforms

Job description

Texas Coffee School is seeking a Growth Marketing Specialist to own demand generation and alumni engagement from our Arlington, TX campus. The role emphasizes organic social delivery, short‑form video, community building, and revenue‑driven content.

You will create, publish, and optimize campaigns across channels, then extend impact by building an alumni program and a referral engine. This hybrid full‑time role grows with proven results and hands‑on execution.