Growth Marketing Director: Scale B2B Demand & Revenue (Hybrid)

HCSS; Sugar Land (TX); On-site; USD 160,000 - 230,000; Full time

Benefits offered by this job

Flexible hybrid schedule

Medical, dental, and vision coverage

Paid holidays, sick days, and personal

ERGs

On-site campus amenities

401(k) with 5% match

Professional development and wellness

Job summary

HCSS in Sugar Land, TX, is seeking a strategic, data-driven Director of Growth Marketing to build and lead a scalable growth engine spanning audience acquisition through revenue. Reporting to the VP of Marketing, this role guides Demand Gen and Lifecycle Marketing, partners with Sales, Product Marketing, Content, and Ops, and transforms performance data into actionable growth initiatives.

This is a hands-on leadership role that will diagnose funnels, prioritize investments, test new approaches,

Qualifications

• 10+ years of B2B marketing experience with growth/demand focus.
• 3+ years of leadership experience in marketing.
• Proven success building or transforming demand programs with measurable pipeline and revenue.
• Strong understanding of the B2B customer journey from acquisition to revenue.
• Experience managing paid media budgets and data-driven investment decisions.
• Strong analytical skills beyond basic metrics to diagnose problems and opportunities.
• Experience with CRM, marketing automation, attribution and analytics platforms.
• Excellent communication skills translating performance into insights for senior leadership.

Responsibilities

• Develop and lead an integrated growth marketing strategy aligned to pipeline and revenue goals.
• Own the marketing funnel from audience acquisition to pipeline contribution.
• Identify audiences, channels, offers and experiences with growth potential.
• Develop a balanced channel strategy across paid, organic, email, web, ABM and emerging channels.
• Continuously optimize investment based on performance and opportunity.
• Bring outside-in perspective on growth tech, behavior and opportunities.
• Partner with Sales to improve lead quality and feedback into targeting and messaging.
• Ensure acquisition and lifecycle strategies operate as one connected growth engine.
• Foster a disciplined culture of experimentation across the growth organization.
• Scale successful experiments quickly and adjust programs that underperform.
• Collaborate with Marketing Ops and Revenue Ops for attribution and funnel definitions.
• Partner with Product Marketing to translate ICPs and insights into growth programs.
• Collaborate with Content to create assets aligned with buyer stages and discovery behavior.

Skills

Growth marketing

Demand generation

Performance marketing

Analytics

CRM & marketing automation

Leadership

Strategic thinking

Tools

CRM platforms

Marketing automation tools

Attribution analytics

Job description

HCSS in Sugar Land, TX, is seeking a strategic, data-driven Director of Growth Marketing to build and lead a scalable growth engine spanning audience acquisition through revenue. Reporting to the VP of Marketing, this role guides Demand Gen and Lifecycle Marketing, partners with Sales, Product Marketing, Content, and Ops, and transforms performance data into actionable growth initiatives.

This is a hands-on leadership role that will diagnose funnels, prioritize investments, test new approaches,