Director, Growth Marketing & Demand Generation

Lifespace Communities; Dallas (TX); On-site; USD 159,000 - 231,000; Full time

Job summary

Lifespace Communities in Dallas, TX, seeks a Director of Marketing, Demand Generation to own a multimillion-dollar marketing engine and drive pipeline from first click to revenue attribution.

You will lead end-to-end demand gen across paid search, social, SEO, programmatic, and ABM, leveraging AI-driven insights and advanced analytics to optimize CPL, CAC, and revenue growth. Executive-level collaboration and ROI accountability are essential.

Qualifications

• 8–12 years in digital/growth marketing with proven pipeline ownership.
• Experience managing $5M+ annual media budgets with clear ROI accountability.
• Deep expertise in paid media, SEO/AEO/GEO, CRO, and multi-touch attribution.

Responsibilities

• Lead end-to-end demand generation strategy across channels (paid/search/social, SEO, programmatic, ABM).
• Drive performance metrics: CPL, CAC, and revenue targets.
• Collaborate with senior leadership to align strategy with business goals.

Skills

Digital marketing

Growth marketing

Pipeline ownership

Analytics

ROI optimization

Tools

GA4

Adobe Analytics

Looker

ETL platforms

Funnel.io

Supermetrics

Job description

Lifespace Communities in Dallas, TX, seeks a Director of Marketing, Demand Generation to own a multimillion-dollar marketing engine and drive pipeline from first click to revenue attribution.

You will lead end-to-end demand gen across paid search, social, SEO, programmatic, and ABM, leveraging AI-driven insights and advanced analytics to optimize CPL, CAC, and revenue growth. Executive-level collaboration and ROI accountability are essential.