Growth Marketing Manager

Highway App, Inc.; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Highway App, Inc. is seeking a Marketing Manager to own and execute the GTM strategy for a specific business unit. The role involves developing positioning and messaging, and creating enablement materials such as decks and one-pagers to support sales and customers.

You will lead BU-specific content initiatives (blogs, case studies, videos) and partner with Product and Sales to launch new features, driving awareness, adoption, and retention. Strong communication skills are essential.

Qualifications

• Experience creating multi-layered strategic marketing campaigns.
• Strong organization and project management to run multiple events.
• Excellent written and verbal communication; able to craft unique content for campaigns.
• Experience with Zoom webinars, HubSpot, Salesforce, Canva, and PM tools.
• Bachelor’s degree in Marketing or Business Administration preferred.

Responsibilities

• Own and execute the go-to-market (GTM) strategy for the business unit, ensuring alignment with company-wide marketing objectives and messaging.
• Develop and maintain positioning and messaging frameworks that clearly articulate the business unit's offerings and value while aligning with broader brand narratives.
• Create and manage sales and customer enablement materials, including one-pagers, pitch decks, product walkthroughs, competitive battlecards, etc.
• Lead BU-specific content initiatives such as blog posts, case studies, and customer-facing videos.
• Partner with Product and Sales to support new feature launches and drive awareness, adoption, and retention.
• Monitor performance metrics and provide reporting on content usage, campaign results, and revenue impact.
• Gather and synthesize feedback from the field to inform ongoing content, messaging, and campaign strategy.
• Work closely with centralized brand, content, and design teams to maintain consistency across deliverables.

Skills

GTM strategy

Content creation

Campaign management

Cross-functional collaboration

Event planning

Education

Bachelor's degree in Marketing or Business Administration

Tools

Zoom Webinars

HubSpot

Salesforce

Canva

PM tools

Job description

About this position

About the Company:

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers' networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

FLSAStatus:Exempt

ReportsTo:Director,GrowthMarketing

AbouttheCompany:

Highwayisthefastest-growingfreighttechproviderinNorthAmerica.Weservethelargestfreightbrokersintheindustry,solvingoneoftheirbiggestpainpoints:whoisreallyhaulingtheirfreight.WeanswerthequestionofCarrierIdentity,protectingbrokers'networks,preventingfraudandincreasingtransparency.Servingandprotectingourcustomersisourtoppriority,andweareproudthatourbestmarketingisourcustomerreferralsandtestimonials.

RoleDescription

FreightbrokersputanincredibleamountoftrustinHighwayandthattrustwillbeextendedtoyou.

TheMarketingManagerwillberesponsibleformanagingtheGTMstrategyforaspecificbusinessunitwithinHighway.

Yourrole:

• Ownandexecutethego-to-market(GTM)strategyforthebusinessunit,ensuringalignmentwithcompany-widemarketingobjectivesandmessaging
• Developandmaintainpositioningandmessagingframeworksthatclearlyarticulatethebusinessunit'sofferingsandvaluewhilealigningwithbroaderbrandnarratives
• Createandmanagesalesandcustomerenablementmaterials,includingone-pagers,pitchdecks,productwalkthroughs,competitivebattlecards,etc.
• LeadBU-specificcontentinitiativessuchasblogposts,casestudies,andcustomer-facingvideosthatreinforcekeyvaluepropositions
• PartnerwithProductandSalestosupportnewfeaturelaunchesanddriveawareness,adoption,andretention
• Monitorperformancemetricsandprovidereportingoncontentusage,campaignresults,andrevenueimpact
• Gatherandsynthesizefeedbackfromthefield(sales,customers,partners)toinformongoingcontent,messaging,andcampaignstrategy
• Workcloselywithcentralizedbrand,content,anddesignteamstomaintainconsistencyacrossalldeliverableswhiletailoringmaterialstothebusinessunit'sfocus
• Supporteventplanningandexecutionforrelevanttradeshows,webinars,andvirtualevents,ensuringstrongrepresentationofthebusinessunit'ssolutions

Qualifications

• Experiencedincreatingstrategicmarketingcampaignswithamulti-layeredapproachtoreachingthecustomer.
• Strongorganizationalandprojectmanagementskillswiththeabilitytomanagemultipleeventsandprojectssimultaneously.
• Excellentwrittenandverbalcommunicationskills,highlyskilledinwritingandcreatinguniquecontentforcampaigns.
• ExperiencewithZoomWebinars,HubSpot,Salesforce,Canva,andprojectmanagementplatforms.
• Abilitytoproblem-solveontheflyandensureaseamlesseventexperiencepre,duringandposttheevents.
• Bachelor'sdegreeinMarketingorBusinessAdministrationhighlypreferred.
• Self-motivatedandcollaborative,abletoworkindependentlyandautonomouslywhilecoordinatingwithcross-functionalteams.