Growth-Driven Marketing Leader for Brand & Lead Gen

Long Home; Jacksonville (FL); On-site; USD 125,000 - 150,000; Full time

Job summary

Long Home is seeking a Senior Director of Marketing to lead our B2C growth initiatives and accelerate brand awareness across markets. You will manage a multi-channel strategy, oversee a $35M–$50M annual budget (as described in the role), optimize campaigns, and align marketing with sales to drive revenue.

This hands-on leadership role requires a strategic thinker who can scale marketing operations, build high-performing teams, and translate investment into measurable lead generation and revenue

Qualifications

• 7+ years of progressive B2C marketing experience.
• Experience leading marketing in home improvement or residential services is preferred.
• Experience managing large multi-channel budgets with ROI accountability.
• Strong background in direct-response marketing and demand generation.
• Ability to align marketing initiatives with sales and revenue goals.

Responsibilities

• Develop and execute company-wide marketing strategies aligned with revenue growth and customer acquisition.
• Oversee and optimize a $35M–$50M annual marketing budget for ROI.
• Lead marketing across paid search, SEO, paid social, email, and other channels.
• Improve lead quality, customer journeys, and lifecycle marketing campaigns.
• Evaluate agencies and vendors; build scalable in-house capabilities.

Skills

B2C marketing leadership

Multi-channel marketing

Budget management

Direct-response marketing

CRM systems

Sales alignment

Education

Bachelor's degree in Marketing

Tools

Marketing automation

CRM systems

Analytics platforms

Attribution platforms

Job description

Long Home is seeking a Senior Director of Marketing to lead our B2C growth initiatives and accelerate brand awareness across markets. You will manage a multi-channel strategy, oversee a $35M–$50M annual budget (as described in the role), optimize campaigns, and align marketing with sales to drive revenue.

This hands-on leadership role requires a strategic thinker who can scale marketing operations, build high-performing teams, and translate investment into measurable lead generation and revenue