Growth Marketing Leader: Demand & Retention

Financial Narrative; New York (NY); Hybrid; USD 202,000 - 263,000; Full time

Benefits offered by this job

Annual bonus

Retirement contributions

Health insurance

Sick leave

Parental leave

Paid time off

Job summary

Financial Narrative seeks a VP of Growth Marketing to lead demand generation, marketing operations, and client retention. You will direct campaigns, analytics, and ROI-focused strategies to drive acquisition and expansion across our growing client base.

The role requires senior leadership, budget oversight, and collaboration with Sales to align GTM plans and optimize cross-functional processes for revenue growth.

Qualifications

• Bachelor’s degree required.
• 15+ years of B2B demand generation experience.
• 7+ years of management experience.
• Strong experience with Eloqua, Salesforce, and ABM platforms.
• Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.
• Experience with BI platforms (Looker, Power BI, Data Studios).
• Experience managing budgets and scaling marketing processes across teams.

Responsibilities

• Build monthly, quarterly, and annual marketing plans aligned with budget and revenue goals.
• Lead retention marketing to grow product adoption and expansion.
• Develop adoption metrics and KPIs to measure campaign effectiveness.
• Manage upsell and cross-sell campaigns to improve ROI and audience expansion.
• Identify new media channels and growth strategies.
• Establish measurement methodology for ROI and success criteria.

Skills

Executive leadership

Marketing analytics

Team management

Campaign strategy

Cross-functional collaboration

Data-driven decision making

ROI optimization

Education

Bachelor’s Degree

Tools

Eloqua

Salesforce

Account-Based Tech platforms

Looker

Power BI

Google Data Studios

Job description

Financial Narrative seeks a VP of Growth Marketing to lead demand generation, marketing operations, and client retention. You will direct campaigns, analytics, and ROI-focused strategies to drive acquisition and expansion across our growing client base.

The role requires senior leadership, budget oversight, and collaboration with Sales to align GTM plans and optimize cross-functional processes for revenue growth.