Marketing Director: Growth & Brand Leader

Activate Games; Lexington (KY); On-site; USD 120,000 - 165,000; Full time

Job summary

Activate Games America seeks a Marketing Director to lead the day-to-day execution of our marketing strategy across the U.S. locations, translating brand vision into campaigns, content, and programs that drive acquisition, repeat visits, and revenue growth.

You will manage internal teams and agency partners, own key channels including email, SMS, social, and paid media, and collaborate with the VP of Marketing, Operations, and Sales to align activity with business goals and measurable results.

Qualifications

• 7+ years in marketing with 3+ years in leadership.
• Proven multi-location or franchise customer acquisition and retention.
• Brand management, creative direction, and campaign execution.
• Experience managing agencies and creative production workflows.
• Hands-on email/SMS marketing experience (Attentive or similar).
• Strong analytics with Google Analytics and dashboards.
• Entertainment, hospitality, fitness, or consumer-brand marketing background.
• Excellent project management for multiple campaigns across markets.
• Strong cross-functional collaboration with marketing, ops, sales, and tech.

Responsibilities

• Lead day-to-day marketing strategy execution across channels.
• Translate national brand strategy to location-level programs.
• Own marketing calendar aligned to openings and revenue priorities.
• Oversee briefs, creative development, and agency workflows.
• Measure campaigns with KPIs and report to leadership.
• Manage local budgets and partnerships with ROI in mind.
• Lead the Marketing Specialist, Lifecycle Manager, and Designer.

Skills

Leadership

Brand management

Campaign execution

Agency management

Email/SMS marketing

Analytics

Project management

Tools

Attentive

Google Analytics

CRM systems

Job description

Activate Games America seeks a Marketing Director to lead the day-to-day execution of our marketing strategy across the U.S. locations, translating brand vision into campaigns, content, and programs that drive acquisition, repeat visits, and revenue growth.

You will manage internal teams and agency partners, own key channels including email, SMS, social, and paid media, and collaborate with the VP of Marketing, Operations, and Sales to align activity with business goals and measurable results.