Growth Marketing Lead for Gaming UA & Creative

Lever, Inc.

Los Angeles (CA)

On-site

USD 62,000 - 73,000

Part time

3 days ago

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Job summary

Kabam is seeking a growth marketing contractor to lead user acquisition, re-engagement, and ASO across mobile and PC platforms in Los Angeles. You will develop multi-channel campaigns and optimize spend to meet CPI/ROAS/LTV targets, applying SKAN 4.0 measurements and delivering actionable insights to Client’s teams.

Collaborate with creative studios and external vendors to ensure assets align with store experiences and drive growth.

Qualifications

3+ years of hands-on growth marketing/UA experience in mobile gaming or free-to-play apps.
Experience with self-serve ad platforms (Meta, Google, TikTok) and MMPs (AppsFlyer).
Deep understanding of SKAN 4.0 measurement.
Experience running ASO test plans and managing creative briefs and vendor workflows.
Strong data analysis skills and ability to design A/B tests and derive insights.
Strong communication skills for presenting results to stakeholders.

Responsibilities

Develop and deliver multi-channel acquisition and retargeting strategies across mobile and PC platforms, with execution plans for Client's review and approval.
Independently execute and optimize campaigns across advertising platforms within budgets approved by Client, aiming for target CPI, ROAS, and LTV benchmarks.
Apply mobile measurement tools (AppsFlyer) and SKAN 4.0 to test, measure, and scale iOS campaign performance; deliver findings and recommendations.
Deliver attribution analysis, reporting tools, and identify data gaps; provide reporting on channel contribution, LTV projections, and funnel performance.
Design and deliver structured A/B testing plans across channels, campaign variables, and audiences, with results-based recommendations.
Develop, execute, and deliver an ASO strategy and testing plan across app storefronts, including data-driven A/B tests for metadata, keywords, and visual assets.
Deliver creative strategy recommendations that align paid campaigns with store page experiences to support growth objectives.
Prepare creative briefs and deliver project plans for creative asset pipelines, from concept through final delivery.
Coordinate with Client's internal creative resources and manage relationships with third-party vendors engaged by the Contractor.
Provide strategic input aligning UA and creative deliverables with Client's product roadmap and live operations.
Provide ROI assessments and creative alignment recommendations in coordination with Client's marketing, branding, and insights resources.
Provide channel performance evaluations and LTV validation analysis in coordination with Client's data and finance resources.
Maintain current knowledge of industry trends, platform policy changes, and emerging growth technologies, and apply relevant developments.