Head of Growth Marketing for AI-Driven Mobile App

Darkroom; California; On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Unlimited PTO + US holidays

Health & Wellness

Growth opportunities

Parental Leave

401(k) with company match

Job summary

Darkroom is seeking a Head of Marketing to own user growth end to end for a fast-growing consumer AI company with a mobile app at the core. You will build and lead an integrated marketing strategy, spanning paid media, performance creative, organic social, lifecycle marketing, and content.

You’ll be the primary strategic lead for external agencies, guiding budgets, briefs, and KPIs. This role requires strong consumer marketing instincts, deep analytics, and hands-on execution across acquisition,

Qualifications

• 10+ years in consumer, growth, or digital marketing with ownership of strategy and results.
• Experience leading marketing for a consumer mobile app or high-growth consumer tech.
• Proven growth in installs, registrations, activation, and retention.
• Deep knowledge of performance marketing across paid social, search, video, and mobile ads.
• Experience directing external media/agencies with ownership of budget and outcomes.
• Strong creative judgment with data-backed decisions.

Responsibilities

• Own integrated consumer marketing strategy across awareness, acquisition, activation, and retention.
• Manage paid media, performance creative, organic social, content, and lifecycle marketing.
• Lead agency relationship, briefs, KPIs, and accountability for results.
• Define budgets, strategy, and testing priorities across platforms (Meta, Google, Apple Ads, TikTok, YouTube).
• Oversee organic social voice, creator programs, and brand narratives.
• Coordinate lifecycle marketing from onboarding to win-back with email, push, and in-app messaging.

Skills

Growth marketing

Strategic leadership

Performance marketing

Analytical skills

Communication

Tools

AppsFlyer

Adjust

Braze

Iterable

Job description

Darkroom is seeking a Head of Marketing to own user growth end to end for a fast-growing consumer AI company with a mobile app at the core. You will build and lead an integrated marketing strategy, spanning paid media, performance creative, organic social, lifecycle marketing, and content.

You’ll be the primary strategic lead for external agencies, guiding budgets, briefs, and KPIs. This role requires strong consumer marketing instincts, deep analytics, and hands-on execution across acquisition,