Growth Marketing Lead - Enterprise B2B, Remote

Yellow Card; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-First Flexibility

Global & Diverse Team

Stock option plan

Health coverage

Job summary

Yellow Card is expanding its marketing team and seeks a Paid Media Specialist to lead B2B paid media initiatives across Africa and emerging markets. You will partner with Sales and Creative to build ABM campaigns, optimize spend, and improve lead quality through LinkedIn Ads, Google Ads, and programmatic channels.

The ideal candidate has 7+ years in B2B marketing, a Marketing degree, and strong analytics including CRM integration to drive pipeline growth.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7+ years of demonstrable B2B marketing experience.
• Proficiency with LinkedIn Ads and Google Ads (Search & Display).
• Strong analytics, SEO, and marketing analytics tool experience.
• ABM experience and CAMPAIGN orchestration across channels.

Responsibilities

• Design and execute paid media campaigns for B2B audiences across Africa, global, and emerging markets.
• Develop ABM programs to engage enterprise prospects and institutional clients.
• Manage budgets to optimize CPL, CAC, and ROAS across long sales cycles.
• Create compelling ad creatives with the Creative Team focused on ROI and enterprise value.
• Collaborate with Sales, Revenue, and Creative to align MQLs with sales pipeline.

Skills

LinkedIn Ads

Google Ads

ABM

Analytics

CRM integration

Budget management

Multi-touch attribution

Lead quality

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

LinkedIn Ads

Google Ads

Programmatic platforms

Job description

Yellow Card is expanding its marketing team and seeks a Paid Media Specialist to lead B2B paid media initiatives across Africa and emerging markets. You will partner with Sales and Creative to build ABM campaigns, optimize spend, and improve lead quality through LinkedIn Ads, Google Ads, and programmatic channels.

The ideal candidate has 7+ years in B2B marketing, a Marketing degree, and strong analytics including CRM integration to drive pipeline growth.