Senior Manager, Demand Generation & Growth Marketing

Xpansiv; Northern (KY); Hybrid; USD 140,000 - 155,000; Full time

Job summary

Xpansiv is seeking a Senior Manager, Demand Generation & Growth Marketing to design and run demand programs that generate qualified pipeline across our business. You will own inbound demand, performance marketing, campaign execution, and funnel optimization with a builder-operator mindset.

You will collaborate with Marketing Ops, Brand/Content, Sales and BU leaders to drive qualified pipeline, improve conversion rates, and optimize marketing performance across digital channels.

Qualifications

• 7+ years of experience in B2B demand generation, growth marketing, or related field.
• Proven track record of generating measurable pipeline and revenue growth.
• Experience managing integrated demand generation programs across multiple channels.
• Hands-on experience in LinkedIn Campaign Manager and Google Ads.
• Strong understanding of lead progression, attribution, conversion optimization, and marketing analytics.
• Experience partnering with sales organizations.
• Project and stakeholder management skills.
• Experience with Marketing Automation Platforms (Pardot/Salesforce Account Engagement preferred).
• Comfortable using AI as a core productivity and growth tool.

Responsibilities

• Develop and execute demand generation activations aligned to growth objectives.
• Oversee marketing-sourced and -influenced pipeline across multiple lines.
• Build cohesive customer journeys to drive awareness, engagement, and pipeline.
• Partner with Sales and Business Units to align marketing investments.
• Own inbound demand generation strategy and execution.
• Develop and optimize programs across paid, organic, partner, event, and lifecycle channels.
• Identify opportunities to increase website traffic, engagement, and conversion rates.
• Build scalable acquisition and nurture programs.
• Own and run paid search, paid social, display, retargeting, and other digital channels in-house today.
• Optimize media investment to maximize pipeline and revenue.
• Lead testing across targeting, messaging, creative, landing pages, and offers.
• Manage agency/vendor relationships as needed.
• Drive CRO of the buyer journey.
• Optimize landing pages, forms, CTAs, and nurture programs.
• Identify bottlenecks in customer acquisition.
• Build and maintain reporting frameworks linking programs to pipeline and revenue.
• Monitor funnel performance and conversion metrics.
• Provide insights to marketing leadership.
• Drive testing, optimization and data-driven decisions.

Skills

B2B demand generation

growth marketing

digital marketing

LinkedIn Campaign Manager

Google Ads

lead progression metrics

marketing analytics

sales partnership

project management

stakeholder management

Marketing Automation (Pardot/Salesloft

Tools

LinkedIn Campaign Manager

Google Ads

Pardot/Salesforce Account Engagement

Job description

Xpansiv is the leading infrastructure provider for the energy transition markets.

Our comprehensive platform includes registries, online marketplaces, market execution services, wholesale power solutions, and market data for energy and environmental commodity markets. Trusted worldwide, Xpansiv enables stakeholders to deliver transparent, credible, and auditable environmental claims to address the growing global demand for assurance and accountability on climate action and sustainability performance.

From our founding in 2009 through more than 10 acquisitions, Xpansiv has become a global leader in environmental commodity markets. We are backed by Blackstone and other leading investors.

About the Role

Xpansiv is seeking a Senior Manager, Demand Generation & Growth Marketing to build, run, and optimize the demand programs that drive qualified pipeline across our business, combining demand gen strategy with hands‑on execution across key digital channels.

This role will own inbound demand generation, performance marketing, campaign execution, and funnel optimization. The ideal candidate is a hands‑on builder who pairs strategic thinking with strong operational execution — a builder‑operator who runs paid media in‑house before scaling it through external partners as the channel matures — and brings a deep understanding of the buyer journey.

You will be working closely with Marketing Operations, Brand/Content, Sales and Business Unit leaders and will be responsible for driving qualified pipeline, increasing conversion rates, and optimizing marketing performance across channels, primarily digital channels.

This is a hands‑on role for a marketer who combines strategic thinking with strong execution and a passion for measurable business outcomes.

Key Responsibilities

Demand Generation Strategy

• Develop and execute demand generation activations aligned to company growth objectives.
• Oversee marketing-sourced and -influenced pipeline targets across multiple business lines.
• Build cohesive customer journeys that drive awareness, engagement, lead generation, and pipeline creation.
• Partner with Sales and Business Unit teams to align marketing investments to business priorities.

Growth Marketing & Inbound Demand

• Own inbound demand generation strategy and execution.
• Develop and optimize programs across paid, organic, partner, event, and lifecycle channels.
• Identify opportunities to increase website traffic, engagement, and conversion rates.
• Build scalable acquisition and nurture programs that move prospects through the funnel.

Performance Marketing & Campaign Execution

• Own and directly run paid search, paid social, display, retargeting, and other digital acquisition channels, executed hands‑on in‑house today, and directed through external agencies as paid volume scales beyond internal capacity.
• Optimize media investment to maximize pipeline and revenue impact.
• Lead testing and experimentation across targeting, messaging, creative, landing pages, and offers.
• Manage agency and vendor relationships where applicable.

Conversion Rate Optimization

• Drive continuous improvement of the buyer journey.
• Optimize landing pages, forms, calls‑to‑action, nurture programs, and website experiences.
• Identify bottlenecks and opportunities across the customer acquisition process.

Analytics & Reporting

• Build and maintain reporting frameworks that connect marketing programs to pipeline and revenue.
• Monitor funnel performance and key conversion metrics.
• Provide regular insights and recommendations to marketing leadership.
• Drive a culture of testing, optimization, and data‑driven decision making.

Qualifications

Required

• 7+ years of experience in B2B demand generation, growth marketing, digital marketing, or a related field.
• Proven track record of generating measurable pipeline and revenue growth.
• Experience managing integrated demand generation programs across multiple channels.
• Hands‑on experience managing and building campaigns in Linkedin Campaign Manager and Google Ads.
• Strong understanding of lead progression and account progression metrics, attribution, conversion optimizationand marketing analytics.
• Experience partnering closely with sales organizations.
• Project management and stakeholder management skills.
• Experience with Marketing Automation Platforms (Pardot/Salesforce Account Engagement preferred).
• Comfortable using AI as a core productivity and growth tool in daily work.

Preferred

• Experience with ABM programs and account-based targeting strategies.
• Experience managing paid media budgets and external agencies.
• Experience in SaaS, financial services, marketplaces, energy, environmental commodities, sustainability or related industries.
• Experience with content syndication programs and networks.
• Experience applying AI to marketing and GTM workflows, including content development, audience research, campaign optimization, reporting, sales enablement, and process automation.

Why This Role Matters

This role serves as the co‑owner of Xpansiv's scalable demand generation engine. Xpansiv is looking to create repeatable and scalable growth across the broader market, ensuring marketing consistently contributes qualified pipeline and revenue to the business. This role is accountable for full‑funnel demand generation and revenue, and paid execution is expected to flex up or down as priorities shift.

What can you expect throughout the interview process:

Step 1- Shortlisting of resume & Recruiter screening

Step 2- Hiring Manager MS teams call

Step 3- Interview with the team

Step 4- Case Study Interview

Base Salary

Compensation for this role will vary among specific regions due to geographic differentials in the labor market, actual pay will be determined considering factors such as relevant skills and experience, knowledge, education and training. However, compensation range for this role is expected to be as follows:

$140,000-$155,000

Here at Xpansiv, we cultivate diversity, celebrate individuality, and believe unique perspectives are key to our collective success in building trust and transparency in global efforts toward net‑zero future. Xpansiv is committed to equal employment opportunity regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law.