Growth Marketing Lead — Demand Gen & Events

r-pac CNCT; New York (NY); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

r-pac CNCT is seeking a Marketing Manager – Demand Generation & Events to join our marketing team in New York. You will own the demand engine, running events, campaigns and programs that generate pipeline for our connected intelligence platform.

This hands-on role requires managing trade shows, webinars, and multichannel nurture in HubSpot, collaborating with sales and partners. You’ll work with a small, motivated team, build scalable campaigns, optimize paid media, and leverage AI tools to

Qualifications

• Bachelor’s degree or equivalent experience.
• 2–4 years of B2B marketing across events and demand generation.
• Proven trade show experience, end to end: vendors, logistics, budgets and on-site lead capture.
• Hands‑on with paid media (LinkedIn Ads, Google Ads) and marketing automation (HubSpot, Marketo).
• Comfortable with funnel metrics and turning reporting into actionable recommendations.
• Clear, concise writer for campaign copy, emails and event communications.
• Highly organized across multiple projects, vendors, budgets and deadlines.
• Willing to travel for events, including occasional evenings and weekends.

Responsabilités

• Own CNCT’s event calendar end to end: NRF, partner and industry events, and our own customer events, from budgeting and booth build through shipping, staffing and run-of-show.
• Partner with Sales to turn every show into pipeline: target accounts and meeting goals set together, pre-event outreach, on-site lead capture and joint follow-up playbooks.
• Plan and produce webinars and virtual events, including joint sessions with partners.
• Plan and run integrated campaigns across email, LinkedIn and Google paid media, webinars, events and partner co-marketing.
• Build the campaign assets: landing pages, email sequences, ad creative and copy, co-produced with our in-house UX designer and the VP of Marketing.
• Run the channels day to day: paid media optimization and the HubSpot nurture program that moves prospects from first touch to sales-ready.
• Own campaign and event reporting in HubSpot: dashboards and pipeline tracking by channel.
• Work with Sales on lead quality, handoff and follow-up, with a regular feedback loop on what converts.

Connaissances

Demand generation

Event marketing

Campaign management

Analytics & reporting

Formation

Bachelor’s degree or equivalent experience

Outils

HubSpot

Marketo

Lemlist

Wordpress

ZoomInfo

Description du poste

r-pac CNCT is seeking a Marketing Manager – Demand Generation & Events to join our marketing team in New York. You will own the demand engine, running events, campaigns and programs that generate pipeline for our connected intelligence platform.

This hands-on role requires managing trade shows, webinars, and multichannel nurture in HubSpot, collaborating with sales and partners. You’ll work with a small, motivated team, build scalable campaigns, optimize paid media, and leverage AI tools to