Marketing Manager – Demand Generation & Events

r-pac CNCT; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

r-pac CNCT is seeking a Marketing Manager – Demand Generation & Events to join our marketing team in New York. You will own the demand engine, running events, campaigns and programs that generate pipeline for our connected intelligence platform.

This hands-on role requires managing trade shows, webinars, and multichannel nurture in HubSpot, collaborating with sales and partners. You’ll work with a small, motivated team, build scalable campaigns, optimize paid media, and leverage AI tools to

Qualifications

• Bachelor’s degree or equivalent experience.
• 2–4 years of B2B marketing across events and demand generation.
• Proven trade show experience, end to end: vendors, logistics, budgets and on-site lead capture.
• Hands‑on with paid media (LinkedIn Ads, Google Ads) and marketing automation (HubSpot, Marketo).
• Comfortable with funnel metrics and turning reporting into actionable recommendations.
• Clear, concise writer for campaign copy, emails and event communications.
• Highly organized across multiple projects, vendors, budgets and deadlines.
• Willing to travel for events, including occasional evenings and weekends.

Responsibilities

• Own CNCT’s event calendar end to end: NRF, partner and industry events, and our own customer events, from budgeting and booth build through shipping, staffing and run-of-show.
• Partner with Sales to turn every show into pipeline: target accounts and meeting goals set together, pre-event outreach, on-site lead capture and joint follow-up playbooks.
• Plan and produce webinars and virtual events, including joint sessions with partners.
• Plan and run integrated campaigns across email, LinkedIn and Google paid media, webinars, events and partner co-marketing.
• Build the campaign assets: landing pages, email sequences, ad creative and copy, co-produced with our in-house UX designer and the VP of Marketing.
• Run the channels day to day: paid media optimization and the HubSpot nurture program that moves prospects from first touch to sales-ready.
• Own campaign and event reporting in HubSpot: dashboards and pipeline tracking by channel.
• Work with Sales on lead quality, handoff and follow-up, with a regular feedback loop on what converts.

Skills

Demand generation

Event marketing

Campaign management

Analytics & reporting

Education

Bachelor’s degree or equivalent experience

Tools

HubSpot

Marketo

Lemlist

Wordpress

ZoomInfo

Job description

Role Description

Our fast-growing company is seeking a Marketing Manager – Demand Generation & Events to join our marketing team. Reporting to the VP of Marketing, you will help build CNCT’s demand engine, running the events, campaigns and programs that generate pipeline for r-pac's connected intelligence platform. It is a hands-on role for a marketer who is as comfortable running a trade show booth as building a nurture sequence in HubSpot.

Events & Field Marketing

• Own CNCT’s event calendar end to end: NRF, partner and industry events, and our own customer events, from budgeting and booth build through shipping, staffing and run-of-show.
• Partner with Sales to turn every show into pipeline: target accounts and meeting goals set together, pre-event outreach, on-site lead capture and joint follow-up playbooks.
• Plan and produce webinars and virtual events, including joint sessions with partners.

Campaigns & Demand Generation

• Plan and run integrated campaigns across email, LinkedIn and Google paid media, webinars, events and partner co-marketing, tied to CNCT’s value propositions.
• Build the campaign assets: landing pages, email sequences, ad creative and copy, co-produced with our in-house UX designer and the VP of Marketing.
• Run the channels day to day: paid media optimization and the HubSpot nurture program that moves prospects from first touch to sales-ready.

Reporting & Collaboration

• Own campaign and event reporting in HubSpot: dashboards and pipeline tracking by channel.
• Work with Sales on lead quality, handoff and follow-up, with a regular feedback loop on what converts.
• Bring what is working and what is not into quarterly planning with the VP of Marketing, and scout new channels and tools, especially AI tools that speed up execution and reporting.

Skills & Qualifications

• Bachelor’s degree or equivalent experience.
• 2–4 years of B2B marketing experience across events and demand generation, ideally in B2B tech, retail tech or supply chain.
• Proven trade show experience, end to end: vendors, logistics, budgets and on-site lead capture.
• Hands‑on with paid media (LinkedIn Ads, Google Ads) and marketing automation (HubSpot, Marketo or equivalent), and with AI tools that speed up execution and reporting.
• Comfortable with funnel metrics and able to turn reporting into clear recommendations.
• Clear, concise writer for campaign copy, emails and event communications.
• Highly organized across multiple projects, vendors, budgets and deadlines.
• Willing to travel for events, including occasional evenings and weekends around shows.

Tech Stack

• Hubspot CRM
• Lemlist Outbound
• ZoomInfo Outbound
• Wordpress CMS

Why Join Us?

• Be the first dedicated marketing hire and build CNCT’s demand engine together with the VP of Marketing.
• Own real programs from day one: NRF-scale events and multichannel campaigns that put us in front of some of the world’s most exciting retailers and brands.
• Work with a small, motivated team, including an in-house creative director who co-produces your assets and content.
• Help shape the r-pac CNCT business unit as it scales, with the pace of a startup and the backing of an established global company.