Full-Stack Demand Gen Lead — NYC In-Office

Capsa AI; New York (NY); Vor Ort; USD 110.000 - 120.000; Vollzeit

Zusammenfassung

Capsa AI is seeking a Demand Generation Manager to own the end-to-end pipeline strategy in a high-growth B2B SaaS environment. You will lead full-funnel campaigns across paid, owned, social, and events, developing scalable processes and reporting to measure impact.

You will partner with the CEO, CRO, and Sales to shape positioning and drive demand in the US market. In this hands-on role, you will own HubSpot workflows, lead scoring, attribution, and dashboards, while managing agencies and

Qualifikationen

• Several years in B2B marketing, including in demand generation or growth marketing at a high-growth B2B SaaS or fintech startup.
• Hands-on HubSpot ownership required.
• Experience selling to financial services, private equity, or other sophisticated enterprise buyers is a strong plus.
• Full-funnel, multi-channel experience across paid, email, social, web, events.

Aufgaben

• Full-stack demand generation: plan, build, ship, and own the pipeline it creates.
• Turn Capsa's story into pipeline across paid, owned, social, and in-person channels.
• Work directly with the CEO and CRO on positioning and narrative, alongside Sales.
• Build the systems, cadence, and channel mix from the ground up, then scale what works.

Kenntnisse

B2B marketing

Demand generation

Multi-channel marketing

Pipeline management

Tools

HubSpot

LinkedIn Ads

Google Ads

Meta Ads

Jobbeschreibung

Capsa AI is seeking a Demand Generation Manager to own the end-to-end pipeline strategy in a high-growth B2B SaaS environment. You will lead full-funnel campaigns across paid, owned, social, and events, developing scalable processes and reporting to measure impact.

You will partner with the CEO, CRO, and Sales to shape positioning and drive demand in the US market. In this hands-on role, you will own HubSpot workflows, lead scoring, attribution, and dashboards, while managing agencies and