Growth Engine Lead: CRM & Performance Marketing

Gesture; New York (NY); On-site; USD 70,000 - 81,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Direct line to leadership

Beautiful Denver HQ experience

Job summary

Gesture is hiring a hands-on growth and lifecycle marketer to own performance and automated journeys end to end. You’ll work closely with the head of marketing to drive growth across B2C and B2B, pulling dashboards, running tests, and making data-driven decisions every day.

You will not manage a team initially; you’ll build the engine, optimize CAC/ROAS, and guide campaigns while collaborating with content, design, and social talent to bring the brand to life.

Qualifications

• 3–5+ years hands-on in lifecycle, growth, or performance marketing execution.
• Startup experience and a resilient attitude.
• Deep CRM and lifecycle expertise and tools.
• Fluency with paid social and marketing automation.
• Strong data fluency: SQL, analytics/BI tools.
• Excel/Sheets power user for reliable reporting.
• Ownership of initiatives end to end and bias to action.
• Intrinsic motivation to own outcomes and ship.

Responsibilities

• Own CAC, ROAS, and conversion across paid and owned channels.
• Build and optimize lifecycle journeys via email, push, and SMS.
• Shape customer segments across all CRM channels and lifecycle stages.
• Test, measure, and optimize campaigns; build dashboards and reports.
• Collaborate with Product, Analytics, and Engineering to ensure data quality.
• Scale high-leverage channels like RAF and SMS.

Skills

Paid social

CRM & lifecycle

SQL

Excel / Google Sheets

Data-driven

Ownership / bias for action

Marketing automation

Tools

Amplitude

Segment

Branch

Voucherify

Zoho

Job description

Gesture is hiring a hands-on growth and lifecycle marketer to own performance and automated journeys end to end. You’ll work closely with the head of marketing to drive growth across B2C and B2B, pulling dashboards, running tests, and making data-driven decisions every day.

You will not manage a team initially; you’ll build the engine, optimize CAC/ROAS, and guide campaigns while collaborating with content, design, and social talent to bring the brand to life.