Growth Marketing Lead - AI Growth Architect

Hive; San Francisco (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Deploy is seeking a Growth Marketing Lead to own and scale the growth function. You will set top-level acquisition strategy and build a small team by year one, while driving campaigns across paid and organic channels.

You will collaborate with product, sales, design, and external partners, building an experiment pipeline to optimize audience, creatives, and channels. The role emphasizes data-driven decision making, rapid testing, and measurable ROI.

Qualifications

• 4+ years experience generating demand for technology products or services, ideally in the B2B/enterprise space.

Responsibilities

• Own the strategy, development, and optimization of growth marketing campaigns across paid and organic channels to generate awareness and high quality leads for Deploy’s best-in-class AI solutions.
• Collaborate across a network of internal (product, sales, design) and external (Ad reps) partners to align strategy, tactics, and goals.
• Build and manage a continuous experiment pipeline to iterate on audience, creative (both ad + landing page), and channel strategies to unlock new opportunities and incremental improvements on existing campaigns.
• Raise the creative bar, working with design as an expert in your channels to incorporate channel best practices, using experience and competitive research to inform approaches.
• Measure and report on the performance of growth campaigns against internal targets (which you will set yourself) and competitor benchmarks (where available).
• Extract quantitative and qualitative insights to inform campaign strategy and share insights with other internal teams
• Set OKRs and hold quarterly / annual business reviews with executive stakeholders
• Report on program budget and ROI, and build business cases for increased investments where you can identify and validate new growth opportunities
• Maintain awareness of industry best practices for data maintenance handling as it relates to your role
• Adhere to policies, guidelines and procedures pertaining to the protection of information assets
• Report actual or suspected security and/or policy violations/breaches to an appropriate authority

Skills

Demand generation

Multi-channel marketing

Analytics & attribution

A/B testing

Creative collaboration

Ownership

Speed over-documentation

Communication

AI/ML marketing background

CMS experience

Reporting tools

Design tools

Tools

SEMrush

Moz

Google Analytics

GTM

Job description

Deploy is seeking a Growth Marketing Lead to own and scale the growth function. You will set top-level acquisition strategy and build a small team by year one, while driving campaigns across paid and organic channels.

You will collaborate with product, sales, design, and external partners, building an experiment pipeline to optimize audience, creatives, and channels. The role emphasizes data-driven decision making, rapid testing, and measurable ROI.