Growth Marketing Lead — ABM & Named-Accounts (Remote)

Zappi; Boston (MA); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Mental health day

PTO 20 days

Remote-friendly

Office amenities

Wellbeing benefits

Life/AD&D insurance

401(k) plan

Training allowances

Job summary

Zappi is seeking a Growth Marketer to own ABM and demand-gen for named accounts in a SaaS environment, driving pipeline and revenue growth. You will execute 1:1 engagement, optimize MQL-to-SQL conversion with BDRs, and collaborate across Sales, Customer Success, and Account Management to unlock expansion opportunities.

The role emphasizes data-driven experimentation, cross-functional collaboration, and strategic account growth, with a focus on converting demand into measurable business outcomes.

Qualifications

• 5+ years in B2B growth marketing, ABM, or demand generation, ideally SaaS.
• Proven ABM track record with enterprise or strategic accounts.
• Strong HubSpot skills: workflows, sequences, segmentation, lead management.
• Experience with lead-to-revenue funnel optimization and CRO principles.

Responsibilities

• Own ABM program end-to-end for named accounts, including Pulse Campaign/ABM Activation.
• Manage account-based paid budget and innovative paid reach.
• Partner with BDRs for 1:1 engagement and conversion plays.
• Apply intent signals at account level to trigger plays and routing.
• Drive 1:1 engagement at events with account-driven activities.
• Own MQL-to-SQL conversion improvements and CRO-led CRO flows.
• Design and run experiments across nurture flows, forms, and conversion paths in HubSpot.
• Layer named-account activation on top of priority campaigns.
• Partner with Sales, CS, and AMs on named-account plays and expansion motions.
• Report performance across ABM and campaigns to leadership.

Skills

ABM track record

HubSpot skills

Lead-to-revenue optimization

Cross-functional collaboration

Data-driven decision making

Project management

Written and verbal communication

Analytical mindset

Campaign execution

Job description

Zappi is seeking a Growth Marketer to own ABM and demand-gen for named accounts in a SaaS environment, driving pipeline and revenue growth. You will execute 1:1 engagement, optimize MQL-to-SQL conversion with BDRs, and collaborate across Sales, Customer Success, and Account Management to unlock expansion opportunities.

The role emphasizes data-driven experimentation, cross-functional collaboration, and strategic account growth, with a focus on converting demand into measurable business outcomes.