Growth Marketing Lead

Paxos; United States; On-site; USD 152,000 - 180,000; Full time

Job summary

Join a forward-thinking company on a mission to reshape financial infrastructure. As a Growth Marketing Lead, you will play a pivotal role in scaling innovative products and solutions to diverse audiences. This dynamic position offers the chance to define demand generation strategies, manage impactful marketing campaigns, and collaborate closely with cross-functional teams. With a focus on data-driven decision-making and creativity, you will help drive the adoption of cutting-edge financial technologies. If you're passionate about making a difference in the fintech space, this opportunity is perfect for you.

Qualifications

• 6+ years of experience in B2B growth marketing or demand generation.
• Experience in fintech or blockchain is preferred.

Responsibilities

• Develop and optimize B2B lead generation strategies across multiple channels.
• Manage marketing campaigns and track performance analytics.

Skills

B2B Growth Marketing

Demand Generation

Data Analysis

Campaign Management

Content Development

Communication Skills

Experience in Fintech

Experience in Blockchain

Hubspot Proficiency

Job description

Join to apply for the Growth Marketing Lead role at Paxos

About Paxos

Today’s financial infrastructure is archaic, expensive, inefficient and risky — supporting a system that leaves out more people than it lets in. So we’re rebuilding it.

We’re on a mission to open the world’s financial system to everyone by enabling the instant movement of any asset, any time, in a trustworthy way. For over a decade, we’ve built blockchain infrastructure that tokenizes, custodies, trades and settles assets for the world’s leading financial institutions, like PayPal, Venmo, Mastercard and Stripe.

About The Team

The Marketing team drives growth and awareness across Paxos, partnering with teams like Product, Engineering, Business Development, Policy, Communications and more to educate customers and the market on our stablecoins and infrastructure platform. This role offers visibility across the company as we work to accelerate stablecoin adoption and expand access to secure, trustworthy assets.

About The Role

In 2024, Paxos launched new stablecoin assets like USDL and USDG, introduced new product solutions like payments, and made our platform more accessible than ever with new APIs and product interfaces for managing tokenized assets. Now, we’re looking for a Growth Marketing Lead who will help us scale these new products and solutions to audiences around the world. This is a unique opportunity to shape demand generation programs across a broad platform and in a rapidly growing industry.

What You'll Do

1. Define Demand Generation Strategy: Develop, execute, and optimize B2B lead generation strategies across multiple channels to help fill the sales funnel. You’ll have broad ownership of demand planning and campaigns, partnering closely with Sales and Product Marketing to ensure alignment with product strategy, customer targets, and business objectives.
2. Campaign Management: plan, implement, and optimize marketing campaigns across channels to help generate and nurture high-quality leads, and ensure campaigns are properly set up and monitored. Channels may include SEM, display, sponsored content, paid social, email marketing, event activations, and more.
3. Content Development: Manage the creation of engaging assets like webinars, landing pages, and emails in support of the campaigns identified. Partner with Product Marketing to leverage existing content and ensure consistency of targeting and messaging.
4. Analytics and Reporting: Track, analyze, and report on campaign performance and demand generation strategies in order to optimize spend and refine our targeting.
5. Cross-functional Coordination: Partner with the Sales team to establish a continuous feedback loop on lead quality and handoff, campaign performance, and optimizations.

About You

1. 6+ years of experience in B2B growth marketing or demand generation
2. Experience in fintech, financial services or blockchain
3. Comfortable working across a range of segments ranging from startups to sales-driven enterprise engagement
4. Clear communicator and data-driven decision maker
5. Experience working in a fast-paced, growth-oriented environment
6. Proficiency in Hubspot is a plus

Important Notice for Paxos Applicants

We’ve become aware of fraudulent accounts posting as Paxos recruiters on LinkedIn and other platforms. These scammers attempt to deceive applicants into paying for job opportunities or providing personal financial information.

To verify a legitimate Paxos recruiter:

• We only use @paxos.com email addresses
• We never ask for payment or financial details to apply, interview, or work here
• For technical roles, we do not perform a coding interview without prior screening by our engineering team

Pay And Benefits

Paxos offers a competitive total compensation and benefits package, including equity and bonuses based on both your individual performance and company performance. Eligibility for bonuses is dependent on job level, and actual salary within the range depends on your skills, experience, and qualifications.

Expected range for the base salary component for candidates located within the United States is:

$152,339—$179,223 USD

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Financial Services, Software Development, and Technology, Information and Media